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{"id":13219,"date":"2021-04-28T14:19:30","date_gmt":"2021-04-28T13:19:30","guid":{"rendered":"https:\/\/wordpress-dev.vccp.com\/?post_type=news&p=13219"},"modified":"2021-10-12T12:51:37","modified_gmt":"2021-10-12T11:51:37","slug":"brim","status":"publish","type":"news","link":"https:\/\/wordpress-dev.vccp.com\/uk\/news\/2021\/apr\/brim","title":{"rendered":"BRiM"},"content":{"rendered":"
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Introducing A new cross-industry collaboration to improve Black representation in marketing<\/h2>\n \n
The marketing industry lacks Black representation, particularly in management and leadership roles.\u00a0<\/span>One third of Black people believe their group is represented in a tokenistic way in the advertising that it creates.<\/span><\/p>\n
As a result, marketing helps to perpetuate stereotypes and systemic bias. <\/span>To tackle this,<\/span> a group of the world’s largest advertisers and agency partners, supported by an advisory panel of industry experts, have come together to create <\/span>Black Representation In Marketing – or BRiM for short.<\/span><\/p>\n
BRiM aims to harness the collective power of our industry to tackle the challenge of bringing more Black people into marketing and provide support systems to see them thrive. <\/span>The focus of this cross-industry collaboration<\/span>\u00a0is to create meaningful change at every level within the industry, moving us all from good intentions to meaningful actions.<\/span><\/p>\n
The first phase of the BRiM initiative is the launch of a framework which features principles, commitments, and easy-to-access and use tools to help each of us implement real change. <\/span>The framework is free for anyone to access via the Advertising Association\u2019s <\/span>website<\/span><\/a>.<\/span><\/p>\n