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This weekend London will play host to the IAAF World Athletic Championships 2017. Billed as the city\u2019s biggest athletic event since the 2012 Olympics, over half million tickets have already been snapped up by spectators hoping to see the likes of Mo Farah and Usain Bolt return to the track for their final races.<\/p>\n
And whilst all eyes will most definitely be on the athletes, eyes will also be on the British Athletics Team Official Sponsor, M\u00fcller, who is again supporting our homegrown talent to ensure they achieve their full potential. So alongside M\u00fcller, we would like to wish all of the athletes competing over the course of next week the very best of luck.<\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n
\r\n \t\t\n ![\"\"]()
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Billed as the city\u2019s biggest athletic event since the 2012 Olympics, over half million tickets have already been snapped up by spectators hoping to see the likes of Mo Farah and Usain Bolt return to the track for their final races. And whilst all eyes will most definitely be on the athletes, eyes will also be on the British Athletics Team Official Sponsor, M\u00fcller, who is again supporting our homegrown talent to ensure they achieve their full potential. So alongside M\u00fcller, we would like to wish all of the athletes competing over the course of next week the very best of luck.","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/ScreenShot20170804at165330.jpg","relateditems":[{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"\n\n","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2021-09-22 17:42:33","post_modified_gmt":"2021-09-22 16:42:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"1","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2024-04-16 16:47:36","post_modified_gmt":"2024-04-16 15:47:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":896,"post_author":"1","post_date":"2020-07-01 10:07:30","post_date_gmt":"2020-07-01 09:07:30","post_content":"","post_title":"News","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"news","to_ping":"","pinged":"","post_modified":"2024-04-18 14:29:31","post_modified_gmt":"2024-04-18 13:29:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?page_id=896","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[],"capability_ids":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
But the dairy brand\u2019s support of athletics doesn\u2019t end there, as this week it also announced plans to extend its sponsorship of the championships until 2019 and the appointment of two new brand ambassadors: Adam Gemili and Diana Asher-Smith.<\/p>\n
This announcement comes following our latest campaign for the brand which ran across TV, print, OOH and digital, alongside M\u00fcller\u2019s biggest ever on-pack promotion. The campaign saw us develop adverts for M\u00fcller Corner, M\u00fcller Light and M\u00fcller Rice, alongside a series of sponsorship idents for Channel 4\u2019s World Para Athletics.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n
![\"\"](\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/ScreenShot20170804at105244.jpg\")
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