\n \n \n
The latest piece from The Collaborative, written by Group Strategy Director Kate<\/span> Nettleton<\/span> at VCCP London<\/strong>, reveals that while the demand might be off the scale for ESG communications, translating clients\u2019 ESG goals is a much harder and more nuanced task.<\/p>\nThe article unveils that we’re at a tipping point for our industry, where businesses need to refocus on consumers instead, as they can\u2019t successfully effect change without them. Using our recent segmentation study with Watermelon, it uncovers why businesses must start by targeting and motivating the right people with the right messaging to turn belief into behaviour.<\/p>\n
Click here to download the full piece<\/a>\u00a0<\/p>\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-15854","collaborative","type-collaborative","status-publish","hentry"],"acf":{"author":false,"hero_video":"","hero_image":{"ID":15882,"id":15882,"title":"matt-palmer-kbTp7dBzHyY-unsplash (2)","filename":"matt-palmer-kbTp7dBzHyY-unsplash-2.png","filesize":2316973,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2.png","link":"https:\/\/wordpress-dev.vccp.com\/uk\/collaborative\/2023\/jan\/weve-created-a-sea-of-green-a-deluge-of-diversity\/attachment\/matt-palmer-kbtp7dbzhyy-unsplash-2","alt":"","author":"61","description":"","caption":"","name":"matt-palmer-kbtp7dbzhyy-unsplash-2","status":"inherit","uploaded_to":15854,"date":"2023-01-17 10:24:30","modified":"2023-01-17 10:24:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/01\/matt-palmer-kbTp7dBzHyY-unsplash-2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"We've Created a Sea of Green - 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