\n \n \n

In the latest piece for The Collaborative, \u2018What can we learn from the media landscape in Japan?\u2019, written by Steve Taylor<\/b>, Joint Head of Strategy at VCCP Media<\/b>, reveals his observations of Japan\u2019s adland and what he believes we can learn from them.\u00a0 \u00a0<\/p>\n

The article unveils the primary distinctions of Japan\u2019s adland including the effective use of space and the ethereal beauty of the ads which ensure the landscape never overwhelms or becomes too saturated. Steve calls for us to recognise how these ads \u2018decorate and enhance\u2019 their surroundings rather than \u2018intrude\u2019 upon them, and how entertainment remains central to this strategy.<\/p>\n

Click here to download the full report<\/a><\/p>\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-15735","collaborative","type-collaborative","status-publish","hentry"],"acf":{"author":false,"hero_video":"","hero_image":{"ID":15737,"id":15737,"title":"Tokyo Collaborative","filename":"Tokyo-Collaborative.png","filesize":2694301,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative.png","link":"https:\/\/wordpress-dev.vccp.com\/uk\/collaborative\/2022\/dec\/what-can-we-learn-from-the-media-landscape-in-japan\/attachment\/tokyo-collaborative","alt":"","author":"61","description":"","caption":"","name":"tokyo-collaborative","status":"inherit","uploaded_to":15735,"date":"2022-12-07 18:12:19","modified":"2022-12-07 18:12:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"What can we learn from the media landscape in Japan?","meta-description":"Steve Taylor, Joint Head of Strategy at VCCP Media, reveals his observations of Japan\u2019s adland and what he believes we can learn from them.","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/12\/Tokyo-Collaborative-1.png","related_content_title":"You may also like","relateditems":false,"hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/collaborative\/15735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/collaborative"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/collaborative"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/61"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=15735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}