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This article was first published in Campaign.<\/strong><\/p>\n\u2018Why Brands Need a Big Social Media Reality Check\u2019 has been written by Rob Estreitinho, Planning Director at VCCP<\/strong> who tackles the problem of how \u2018Brands are either trying to be someone they\u2019re not, or trying to do too much.\u2019…<\/span><\/p>\nRob explains how this amounts to a \u2018multiple brand personality disorder\u2019 and follows by guiding us through the solution of a \u2018big social media reality check\u2019, as well as draws on key ways to avoid this going forward.<\/span><\/p>\nClick here to download the full report.<\/span><\/a><\/p>\n 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