\n \n \n
In VCCP\u2019s latest report from their thought leadership program, The\u00a0Collaborative\u00a0‘There’s no metaverse… but it’s fun to imagine there is’\u00a0<\/i>has been written by\u00a0Peter Gasston, Creative Innovation Lead<\/b>\u00a0at\u00a0VCCP London<\/b>\u00a0who\u00a0explores the so-called metaverse, whether it actually exists, and if not then what on Earth is everyone banging on about?\u00a0<\/span><\/p>\nThe report discusses this always-on, fully immersive virtual space which plenty of brands from Balenciaga to Walmart have tapped into, and how it doesn’t exist … at least, not yet. Gasston calls for brands to continue to experiment\u00a0in this space, much like VCCP in Roblox, and The O2 in Fortnite Creative, whilst they explore how they can engage with communities in the spaces of the immersive internet of the future.\u00a0<\/p>\n
Just don’t call it the metaverse. Yet.\u00a0<\/p>\n
This report was first published in\u00a0Campaign.\u00a0<\/i><\/span><\/strong><\/p>\nClick here to download your copy.<\/a><\/p>\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14615","collaborative","type-collaborative","status-publish","hentry"],"acf":{"author":false,"hero_video":"","hero_image":{"ID":14616,"id":14616,"title":"O2 Fortnite","filename":"O2-Fortnite.png","filesize":3403246,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite.png","link":"https:\/\/wordpress-dev.vccp.com\/uk\/collaborative\/2022\/feb\/theres-no-metaverse-but-its-fun-to-imagine-there-is\/attachment\/o2-fortnite","alt":"","author":"57","description":"","caption":"","name":"o2-fortnite","status":"inherit","uploaded_to":14615,"date":"2022-02-17 11:30:16","modified":"2022-02-17 11:30:16","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"There's no metaverse, but it's fun to imagine there is","meta-description":"In VCCP\u2019s latest report from their thought leadership program, The\u00a0Collaborative\u00a0'There's no metaverse... but it's fun to imagine there is'\u00a0has been written by\u00a0Peter Gasston, Creative Innovation Lead\u00a0at\u00a0VCCP London\u00a0who\u00a0explores the so-called metaverse, whether it actually exists, and if not then what on Earth is everyone banging on about?\u00a0","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/02\/O2-Fortnite.png","related_content_title":"You may also like","relateditems":false,"hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/collaborative\/14615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/collaborative"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/collaborative"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}