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\r\n We have faith that AI, used responsibly, will be an unparallelled accelerator of human creativity and imagination.\n <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n
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\u00a0<\/h4>\n
f<\/span>ai<\/span>th <\/span>is the AI creative agency that represents the next step in our evolution. We\u2019re responsibly embracing AI and all of its potential to supercharge the creative process for our network of international offices and worldwide roster of clients.<\/span><\/h4> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n
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\r\n <\/iframe> <\/div>\r\n <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z17jouf align wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n \n \n <h1><strong>WHAT WE DO<\/strong><\/h1>\n<h3><span style=\"font-weight: 400\">Tasked with rapidly exploring the creative opportunities of generative AI, we have been helping our clients custom-train their brands with Gen-AI tools, powered by faith.<\/span><\/h3>\n <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-19iAOs align wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n <div class=\"container container--spaced-lg\">\n\n <div class=\"row\">\n <div class=\"col-md-6\">\n\n <div class=\"text-image-item\">\n \n <div class=\"embed-responsive embed-responsive-1by1 <br \/>\n<b>Notice<\/b>: Undefined index: image-border-bottom in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>11<\/b><br \/>\n“>\n <picture class=\"embed-responsive-item\">\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/04\/faith-girl-camera-2.png 768w\">\n <img data-src=\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/04\/faith-girl-camera-2.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n <\/picture>\n <\/div>\n \n <div class=\"content\">\n <h3>\n Branded Image Model \n <span class=\"h-sub\">Generating brand assets at scale.\u00a0<\/span> <\/h3>\n \n <div class=\"p\">\n <div id=\"block-1a66dca1-15d2-435e-906b-51356e1467d0\" class=\"block-editor-block-list__block wp-block\" tabindex=\"0\" role=\"document\" aria-label=\"Block: Two column text image top aligned\" data-block=\"1a66dca1-15d2-435e-906b-51356e1467d0\" data-type=\"lazyblock\/two-column-text-image-top-aligned\" data-title=\"Two column text image top aligned\">\n<div class=\"lazyblock wp-block-lazyblock-two-column-text-image-top-aligned lazyblock-two-column-text-image-top-aligned-ZnNkXf\">\n<p class=\"lzb-content-title\">\u00a0<\/p>\n<\/div>\n<\/div> <\/div>\n \n <br \/>\n<b>Notice<\/b>: Undefined index: button-url in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>34<\/b><br \/>\n <\/div>\n\n <\/div> \n <\/div>\n <div class=\"col-md-6\">\n\n <div class=\"text-image-item\">\n \n <div class=\"embed-responsive embed-responsive-1by1 <br \/>\n<b>Notice<\/b>: Undefined index: image-border-bottom in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>11<\/b><br \/>\n“>\n <picture class=\"embed-responsive-item\">\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/04\/faith-girl-copy-1.png 768w\">\n <img data-src=\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/04\/faith-girl-copy-1.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n <\/picture>\n <\/div>\n \n <div class=\"content\">\n <h3>\n Branded Copy Model \n <span class=\"h-sub\">Keeping the brand\u2019s tone of voice across their assets.<\/span> <\/h3>\n \n \n <br \/>\n<b>Notice<\/b>: Undefined index: button-url in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>34<\/b><br \/>\n <\/div>\n\n <\/div> \n <\/div>\n \n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-ZJp8E4 align wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n <div class=\"container\">\r\n <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n <iframe data-src=\"https:\/\/player.vimeo.com\/video\/935859292?title=0&byline=0&portrait=0&color=6cbef1&playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe> <\/div>\r\n <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZLNj3m align wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n \n \n <h1><strong>WHO WE ARE<\/strong><\/h1>\n<h3 style=\"text-align: center\"><span style=\"font-weight: 400\">We are an assembled team of technologists, prompt engineers, creatives, strategists, makers and data analysts to cover every aspect of the agency process.<\/span><\/h3>\n <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/wordpress-dev.vccp.com\/wp-content\/uploads\/2023\/05\/Team_faith_Group-AI_16x9-2-1024x576.jpg\" alt=\"\" class=\"wp-image-16566\" srcset=\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Team_faith_Group-AI_16x9-2-1024x576.jpg 1024w, https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Team_faith_Group-AI_16x9-2-300x169.jpg 300w, https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Team_faith_Group-AI_16x9-2-768x432.jpg 768w, https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Team_faith_Group-AI_16x9-2-1536x864.jpg 1536w, https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Team_faith_Group-AI_16x9-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-text-full-width-Z2bWbGm align wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n \n \n <h3 style=\"text-align: left\"><span style=\"font-weight: 400\">We proudly share our knowledge and experience to pioneer the growth of AI solutions in the marketing industry.<\/span><\/h3>\n <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-ZUasA3 align wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n <div class=\"container container--spaced-lg\">\r\n <div class=\"row\">\r\n <div class=\"col-md-6\">\r\n <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n <picture class=\"embed-responsive-item\">\r\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/04\/Alex-Campaign-Talk-1.png 768w\">\r\n <img data-src=\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/04\/Alex-Campaign-Talk-1.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n <\/picture>\r\n <\/div>\r\n <\/div>\r\n <div class=\"col-md-6\">\r\n <p><strong>Alex Dalman, Managing Partner & Head of Social & Innovation, VCCP & faith<\/strong> at <em>Campaign<\/em> x <em>Meta<\/em> event ‘Partnering To Unleash The Power Of AI.’ She was joined by <strong>Amir Malik, Managing Director<\/strong> at <strong>Accenture<\/strong>, <strong>Niel Bornman<\/strong>, <strong>Chief Executive Officer <\/strong>at\u00a0<strong>Publicis<\/strong> <strong>Media UK <\/strong>and <strong>Nick Baughan<\/strong>, <strong>Director of Global Agencies <\/strong>at<strong> Meta<\/strong>.\u00a0<\/p>\n<p style=\"text-align: left\">Nothing promotes more conversation, speculation, excitement and fear right now than the subject of AI.<\/p>\n<p style=\"text-align: left\">And so a cross-industry audience packed into the auditorium at London\u2019s Soho Hotel to hear AI practitioners and experts reveal what they\u2019ve learned so far, how to get started with AI \u2014 and what they predict.<\/p>\n<p style=\"text-align: left\">Read in <em>Campaign<\/em> <a href=\"https:\/\/www.campaignlive.com\/article\/ai-wont-job-business-people-learn-apply-ai-will\/1865409\">here<\/a>.<\/p> \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-hAu2o align wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n <div class=\"container container--spaced-lg\">\r\n <div class=\"row\">\r\n <div class=\"col-md-6\">\r\n <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n <picture class=\"embed-responsive-item\">\r\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/04\/Peter-Podcast.png 768w\">\r\n <img data-src=\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/04\/Peter-Podcast.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n <\/picture>\r\n <\/div>\r\n <\/div>\r\n <div class=\"col-md-6\">\r\n <p>In this episode of Waypointers,<strong> Innovation Lead at VCCP and Innovation Director<\/strong>, <strong>faith<\/strong> <strong>Peter Gasston<\/strong>\u00a0explains why <strong>VCCP<\/strong> took the decision to make this major investment in technology and what the journey has been like so far.<\/p>\n<p>Interestingly Peter explains that the impetus was largely led by the creative department within VCCP who were increasingly experimenting with generative AI tools of their own accord. Rather than seeing these tools as a threat, they saw them as an opportunity to supercharge their creative work<\/p>\n<p>Listen back to the podcast <a href=\"https:\/\/www.waypointpartners.co.uk\/waypointers\/waypointers-episode-25\/\">here<\/a>.<\/p> \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-t81ym align wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n <div class=\"container container--spaced-lg\">\r\n <div class=\"row\">\r\n <div class=\"col-md-6\">\r\n <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n <picture class=\"embed-responsive-item\">\r\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/04\/Peter-Podcast.png 768w\">\r\n <img data-src=\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/04\/Peter-Podcast.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n <\/picture>\r\n <\/div>\r\n <\/div>\r\n <div class=\"col-md-6\">\r\n <p>In this episode of Waypointers,<strong> Innovation Lead at VCCP and Innovation Director<\/strong>, <strong>faith<\/strong> <strong>Peter Gasston<\/strong>\u00a0explains why <strong>VCCP<\/strong> took the decision to make this major investment in technology and what the journey has been like so far.<\/p>\n<p>Interestingly Peter explains that the impetus was largely led by the creative department within VCCP who were increasingly experimenting with generative AI tools of their own accord. Rather than seeing these tools as a threat, they saw them as an opportunity to supercharge their creative work<\/p>\n<p>Listen back to the podcast <a href=\"https:\/\/www.waypointpartners.co.uk\/waypointers\/waypointers-episode-25\/\">here<\/a>.<\/p> \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-27mWxC align wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n \n \n <h4 style=\"text-align: left\"><span style=\"font-weight: 400\">With the belief that AI should only ever be used for good, <\/span><b>faith <\/b><span style=\"font-weight: 400\">launches with a detailed generative AI policy based around four principles:<\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400;text-align: left\">\n<h4><b>Be Transparent<\/b><span style=\"font-weight: 400\"> when AI is being used<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;text-align: left\">\n<h4><b>Be Authentic<\/b><span style=\"font-weight: 400\">, fact-check AI-generated content<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;text-align: left\">\n<h4><b>Be Compliant<\/b><span style=\"font-weight: 400\"> and break no laws\u03a9<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;text-align: left\"><b>Be Ethical<\/b><span style=\"font-weight: 400\">, only use AI for good<\/span><\/li>\n<\/ol>\n<p><\/p>\n <\/div>\n<\/section><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:info@wordpress-dev.vccp.com\">Get in touch<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","class_list":["post-18703","capability","type-capability","status-publish","hentry"],"acf":{"vccp_group":false,"service_grid_title":"What we do","capability_services":false,"people_grid_title":"","people":false,"description":"","cta_button_title":"","cta_button_link":"","hero_video":"","hero_image":false,"meta-title":"","meta-description":"","social-media-image":false,"contact_heading_1":"","contact_name_1":"","contact_email_1":"","contact_heading_2":"","contact_name_2":"","contact_email_2":"","logos_heading":"","logos_description":"","logos":false},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/capability\/18703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/capability"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/capability"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=18703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}