\r\n \r\n

\r\n We challenge the disconnection between branding and buying <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n

\r\n \t\t

Too often, the Moment of Truth is an afterthought, or worse, disregarded completely. Modern, connected and agile brand ecosystems need to have the Moments that consumers become buyers at their very nucleus.\u00a0<\/span><\/p>\n

We are a specialist team that sits at the heart of VCCP, working with our clients to win when it matters most – when people buy their brands. Our approach is to take the best of established retail and shopper thinking and combine it with modern CX techniques and brand creativity. We call this RX or Retail Experience.<\/span><\/p>\n

We specialise in strategies and creative ideas that come to life wherever and whenever people buy modern brands. And most importantly, how these connect seamlessly to wider integrated brand systems.<\/span>\u00a0<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","class_list":["post-10114","capability","type-capability","status-publish","hentry"],"acf":{"vccp_group":false,"description":"We are a specialist team that sits at the heart of VCCP, working with our clients to win when it matters most - when people buy their brands. Our approach is to take the best of established retail and shopper thinking and combine it with modern CX techniques and brand creativity. 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