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Oleg’s Magical Dream - VCCP UK

Oleg’s Magical Dream

Client

Compare the Market

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Capabilities

Advertising,
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Date

22/12/2016

When Baby Oleg was left behind in Africa, Britain’s heart was broken.

Two years later, thanks to comparethemarket.com, VCCP and VCCPme, Oleg made a dream return.

Literally.

He had a magical dream in which he re-enacted a scene from Disney’s Frozen, dressed as Olaf the Snowman. His new best friend Ayana was dressed as Princess Elsa and of course, Oleg-as-Olaf and Ayana-as-Elsa were available as Christmassy cuddly toys to comparethemarket.com customers.

And the campaign, comparethemarket.com’s most customer-focused to date, worked like a dream.

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Advertising,
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Project for Compare the Market