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07/12/2022
In the latest piece for The Collaborative, ‘What can we learn from the media landscape in Japan?’, written by Steve Taylor, Joint Head of Strategy at VCCP Media, reveals his observations of Japan’s adland and what he believes we can learn from them.
The article unveils the primary distinctions of Japan’s adland including the effective use of space and the ethereal beauty of the ads which ensure the landscape never overwhelms or becomes too saturated. Steve calls for us to recognise how these ads ‘decorate and enhance’ their surroundings rather than ‘intrude’ upon them, and how entertainment remains central to this strategy.
