Branded Image Model Generating brand assets at scale.
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AI test
We have faith that AI, used responsibly, will be an unparallelled accelerator of human creativity and imagination.
faith is the AI creative agency that represents the next step in our evolution. We’re responsibly embracing AI and all of its potential to supercharge the creative process for our network of international offices and worldwide roster of clients.
WHAT WE DO
Tasked with rapidly exploring the creative opportunities of generative AI, we have been helping our clients custom-train their brands with Gen-AI tools, powered by faith.
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Branded Copy Model Keeping the brand’s tone of voice across their assets.
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WHO WE ARE
We are an assembled team of technologists, prompt engineers, creatives, strategists, makers and data analysts to cover every aspect of the agency process.
We proudly share our knowledge and experience to pioneer the growth of AI solutions in the marketing industry.
Alex Dalman, Managing Partner & Head of Social & Innovation, VCCP & faith at Campaign x Meta event 'Partnering To Unleash The Power Of AI.' She was joined by Amir Malik, Managing Director at Accenture, Niel Bornman, Chief Executive Officer at Publicis Media UK and Nick Baughan, Director of Global Agencies at Meta.
Nothing promotes more conversation, speculation, excitement and fear right now than the subject of AI.
And so a cross-industry audience packed into the auditorium at London’s Soho Hotel to hear AI practitioners and experts reveal what they’ve learned so far, how to get started with AI — and what they predict.
Read in Campaign here.
In this episode of Waypointers, Innovation Lead at VCCP and Innovation Director, faith Peter Gasston explains why VCCP took the decision to make this major investment in technology and what the journey has been like so far.
Interestingly Peter explains that the impetus was largely led by the creative department within VCCP who were increasingly experimenting with generative AI tools of their own accord. Rather than seeing these tools as a threat, they saw them as an opportunity to supercharge their creative work
Listen back to the podcast here.
In this episode of Waypointers, Innovation Lead at VCCP and Innovation Director, faith Peter Gasston explains why VCCP took the decision to make this major investment in technology and what the journey has been like so far.
Interestingly Peter explains that the impetus was largely led by the creative department within VCCP who were increasingly experimenting with generative AI tools of their own accord. Rather than seeing these tools as a threat, they saw them as an opportunity to supercharge their creative work
Listen back to the podcast here.
With the belief that AI should only ever be used for good, faith launches with a detailed generative AI policy based around four principles:
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Be Transparent when AI is being used
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Be Authentic, fact-check AI-generated content
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Be Compliant and break no lawsΩ
- Be Ethical, only use AI for good