O2 lanza en el mercado espa\u00f1ol la red 5G y para ello ha contado otra vez con el mejor\u00a0 protagonista para hacerlo: \u201cBlue Bear\u201d. En esta nueva campa\u00f1a, el oso de la marca se traslada a un gimnasio para que, a trav\u00e9s de la practica de disciplinas deportivas perfectas, nos muestre<\/span> todo el trabajo y esfuerzo que hay detr\u00e1s para poder ofrecer el mejor servicio a sus clientes.”<\/span><\/p>\n

Pero no fue una producci\u00f3n simple. Hubo muchas sesiones de trabajo entre productora, anunciante y agencia para definir cada momento sin margen de error.\u00a0 Sab\u00edamos perfectamente lo que esper\u00e1bamos de la pieza, por eso se consult\u00f3 a gimnastas ol\u00edmpicos para preparar las rutinas que realizar\u00eda nuestro oso. Se adapt\u00f3 un recinto deportivo y se utilizaron deportistas de \u00e9lite como referencia para que el acabado de la pieza sea fidedigno.<\/span><\/p> <\/div>\n \n
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Con el objetivo de conseguir la confianza de una amplia base social de <\/span>consumidores, O2 se esfuerza con esta campa\u00f1a en mostrar su trabajo constante, en b\u00fasqueda de ofrecer el mejor servicio de conectividad, junto con la mayor red de fibra y tecnolog\u00eda 5G, valores que la marca contin\u00faa plasmando en su mensaje de campa\u00f1a \u201cSolo O2 hace las cosas como O2\u201d.<\/span><\/p>\n

La campa\u00f1a incluye spots de TV, cu\u00f1as de radio, patrocinios, acciones en el medio digital y plataformas de social media y exterior gran formato, centros comerciales y exterior digital.<\/span><\/p> <\/div>\n \n
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