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{"id":9299,"date":"2020-12-10T17:08:35","date_gmt":"2020-12-10T17:08:35","guid":{"rendered":"https:\/\/wordpress-dev.vccp.com\/madrid\/?post_type=work&p=9299"},"modified":"2023-02-07T09:57:35","modified_gmt":"2023-02-07T09:57:35","slug":"head-controla-el-juego-gana-el-partido","status":"publish","type":"work","link":"https:\/\/wordpress-dev.vccp.com\/spain\/es-es\/trabajo\/head\/head-controla-el-juego-gana-el-partido","title":{"rendered":"Controla el juego, gana el partido"},"content":{"rendered":"

\n

\n \n

Una campa\u00f1a original y con un toque de humor que incita a las personas a aprender m\u00e1s sobre el producto y sus nuevas funciones<\/h2>\n \n
Bajo el concepto \u201cControla el juego, gana el partido\u201d VCCP Spain<\/strong> ha lanzado la nueva campa\u00f1a global para HEAD con motivo del lanzamiento de los nuevos modelos de la gama ALPHA (Alpha Pro y Alpha Motion), las TOP ventas de la compa\u00f1\u00eda. La campa\u00f1a se emitir\u00e1 en Europa y Latinoam\u00e9rica.<\/p>\n <\/div>\n<\/section><\/div>\n\n

\n
\n\n
\n Es un orgullo para nosotros trabajar para HEAD. Es una de las marcas de deporte m\u00e1s relevantes del planeta y siempre van por delante. En este caso, un concepto sencillo y un toque de humor hace que la campa\u00f1a sea sencilla y diferente. Es momento de volver a sonre\u00edr y volver a creer.\u201d \n Beto Nahmad, Director Creativo Ejecutivo de VCCP<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
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Esta pala destaca por contar con funcionalidades \u00fanicas, ya que cuenta con el formato teardrop (l\u00e1grima) el m\u00e1s popular en el mercado, que proporciona confort y toque, puente inteligente para una mejor precisi\u00f3n, y la tecnolog\u00eda Graphene 360\u00ba+ y goma foam que ofrecen un mayor poder y confort.<\/p>\n
VCCP y HEAD Spain han desarrollado dos spots que muestran situaciones cotidianas en las que se demuestra que la vida es como el P\u00e1del, en el que jugamos mini partidos contra otras personas a las que tenemos que \u201cganar para conseguir nuestros objetivos\u201d y para hacerlo, es importante tener el control de cada situaci\u00f3n.<\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n
\r\n \t\t
La campa\u00f1a se implementar\u00e1 a trav\u00e9s de una estrategia integrada que convivir\u00e1 durante todo el 2021 en canales digitales, adem\u00e1s del punto de venta y activaciones especiales.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n
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\n 768w” sizes=”100vw”>\n $\"Head$ \n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div>
\n\n<\/div>\n\n

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\n Una vez m\u00e1s lanzamos una campa\u00f1a con la ayuda de VCCP y como no pod\u00eda ser menos es original, divertida y comercial. Tras analizar varias propuestas nos decantamos por \u201cControl the game, win the match\u201d, humor unido al atributo principal del producto: la precisi\u00f3n. La campa\u00f1a se gira alrededor de los spots \u201cPeluquer\u00eda\u201d y \u201cParking\u201d y desde ah\u00ed se extiende por redes sociales, key visual, tech video y toda una serie de elementos para hacerla viva durante semanas. Estoy convencido que repetiremos el \u00e9xito de ventas con esta campa\u00f1a. \n Ricky Brigolle, responsable de HEAD Espa\u00f1a<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n

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\n \n<b>Notice<\/b>: Undefined index: video-description in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>18<\/b><br \/>\n“><\/iframe> <\/div>\n \n <br \/>\n<b>Notice<\/b>: Undefined index: image-1152×648 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>22<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Trying to access array offset on value of type null in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>22<\/b><br \/>\n \n <br \/>\n<b>Notice<\/b>: Undefined index: text in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>31<\/b><br \/>\n\n <\/div>\n \n \n <div class=\"carousel-item \">\n \n <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\n <iframe data-src=\"https:\/\/www.youtube.com\/embed\/FbTa8XCL9Js?rel=0\" class=\"lazyload\" allowfullscreen title=\"<br \/>\n<b>Notice<\/b>: Undefined index: video-description in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>18<\/b><br \/>\n“><\/iframe> <\/div>\n \n <br \/>\n<b>Notice<\/b>: Undefined index: image-1152×648 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>22<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Trying to access array offset on value of type null in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>22<\/b><br \/>\n \n <br \/>\n<b>Notice<\/b>: Undefined index: text in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>31<\/b><br \/>\n\n <\/div>\n \n \n <\/div>\n \n <div class=\"carousel-controls\">\n <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\n <svg class=\"icon \"><use xlink:href=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\n <span class=\"sr-only\">Previous<\/span>\n <\/a>\n \n <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\n <svg class=\"icon \"><use xlink:href=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\n <span class=\"sr-only\">Next<\/span> \n <\/a>\n <\/div>\n \n \n <\/div>\n\n <\/div>\n <\/section>\n<\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Zq2QfK align wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n <div class=\"container container--spaced-lg\">\r\n \r\n <div class=\"row\">\r\n \r\n <div class=\"col-md-6\">\r\n <p>HEAD Spain es la filial espa\u00f1ola de la marca HEAD, fabricante global de art\u00edculos deportivos (esqu\u00eds alpinos, fijaciones de esqu\u00ed, botas de esqu\u00ed, snowboard y productos de protecci\u00f3n, raquetas de tenis, p\u00e1del, squash) y ropa (calzado de tenis, ropa deportiva y productos de nataci\u00f3n)<\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n <div class=\"col-md-6\">\r\n \t\t<p>Los productos HEAD han alcanzado posiciones de liderazgo de mercado en Espa\u00f1a gracias a su reputaci\u00f3n, alcanzando gran notoriedad\u00a0a trav\u00e9s del uso que de ellos han hecho los mejores atletas de p\u00e1del como es el caso de Sanyo Guti\u00e9rrez o Ari S\u00e1nchez, entre otros.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-hero-Z1tFz4u align wp-block-lazyblock-hero\"><div class=\"hero \" data-component=\"hero\">\n\n <div class=\"hero-item\">\n \n \n <div class=\"embed-responsive embed-responsive-1by1 hero-placeholder\">\n <picture class=\"embed-responsive-item\">\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/12\/HEAD_WEB_2.jpg 1920w, <br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n 1152w” sizes=”100vw” media=”(min-width: 576px)”>\n <source data-srcset=\"<br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n<br 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data-component=\"hero\">\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","class_list":["post-9299","work","type-work","status-publish","hentry"],"acf":{"hero_video":"","hero_image":{"ID":9297,"id":9297,"title":"HEAD_WEB_3","filename":"HEAD_WEB_3.jpg","filesize":0,"url":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/12\/HEAD_WEB_3.jpg","link":"https:\/\/wordpress-dev.vccp.com\/spain\/work\/head\/head-control-the-game-win-the-game\/attachment\/head_web_3","alt":"Head Peluqueria","author":"23","description":"","caption":"","name":"head_web_3","status":"inherit","uploaded_to":9298,"date":"2020-12-10 16:49:41","modified":"2020-12-10 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