The objective of this campaign is to increase notoriety and brand recognition.<\/h4>\n\n <\/div>\n<\/section><\/div>\n\n\n \n ![\"\"]()
\n \n<\/section><\/div>\n\n\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n This is our first campaign for ALSA. <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n \r\n \t\tThis campaign relies on a number of TV ads and digital elements (such as on social media). The creatively dynamic approach is very much based on the origins and destinations of national routes covered by ASLA, its prices (which vary at different points of time), and the vast array of existing brand benefits.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","class_list":["post-8649","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","3496"],"client_id":"3822","hero_video":"326650547","hero_image":{"ID":8651,"id":8651,"title":"VCCP_dragon_ALSA","filename":"VCCP_dragon_ALSA.jpg","filesize":605875,"url":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","link":"https:\/\/wordpress-dev.vccp.com\/spain\/work\/alsa\/dragon\/attachment\/vccp_dragon_alsa","alt":"","author":"2","description":"","caption":"","name":"vccp_dragon_alsa","status":"inherit","uploaded_to":8649,"date":"2020-08-14 13:07:39","modified":"2020-08-14 13:08:12","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","2048x2048-width":768,"2048x2048-height":768,"Header":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Wide-width":768,"Wide-height":768,"Square":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-description":"Se trata de la primera campa\u00f1a de VCCP Spain para ALSA, con el objetivo de aumentar la notoriedad y consideraci\u00f3n de la marca. 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\n \n<\/section><\/div>\n\n\r\n This is our first campaign for ALSA. <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n\r\n \t\tThis campaign relies on a number of TV ads and digital elements (such as on social media). The creatively dynamic approach is very much based on the origins and destinations of national routes covered by ASLA, its prices (which vary at different points of time), and the vast array of existing brand benefits.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","class_list":["post-8649","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","3496"],"client_id":"3822","hero_video":"326650547","hero_image":{"ID":8651,"id":8651,"title":"VCCP_dragon_ALSA","filename":"VCCP_dragon_ALSA.jpg","filesize":605875,"url":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","link":"https:\/\/wordpress-dev.vccp.com\/spain\/work\/alsa\/dragon\/attachment\/vccp_dragon_alsa","alt":"","author":"2","description":"","caption":"","name":"vccp_dragon_alsa","status":"inherit","uploaded_to":8649,"date":"2020-08-14 13:07:39","modified":"2020-08-14 13:08:12","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","2048x2048-width":768,"2048x2048-height":768,"Header":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Wide-width":768,"Wide-height":768,"Square":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/VCCP_dragon_ALSA-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-description":"Se trata de la primera campa\u00f1a de VCCP Spain para ALSA, con el objetivo de aumentar la notoriedad y consideraci\u00f3n de la marca. 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