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Honda Motor Europe Motorcycles lanza hoy su \u00faltima campa\u00f1a \u201cWithout you, it’s just a road<\/em><\/strong>\u201d para animar a los moteros (y no moteros) a unirse a su comunidad.<\/p>\n
VCCP Madrid, en colaboraci\u00f3n con VCCP Londres, ha estado a cargo de la nueva campa\u00f1a de marca europea del mayor fabricante de motocicletas del mundo. La estrategia y creatividad de la campa\u00f1a es obra del equipo de VCCP Madrid, estando VCCP Londres a cargo de la gesti\u00f3n de la cuenta y la producci\u00f3n.<\/p>\n
En lugar de centrarse en los atributos del producto pone el foco en el consumidor, Esta campa\u00f1a sit\u00faa al motorista en el epicentro de la misma, destacando la experiencia de conducir una moto Honda.<\/p>\n
La campa\u00f1a \u201cWithout you, it’s just a road<\/em><\/strong>\u201d pone en valor a la comunidad de motoristas de Honda en Europa, fomentando el compa\u00f1erismo entre ellos y mostr\u00e1ndoles que esta marca de motocicletas sabe lo que es importante para ellos (divertirse, vivir el momento y sentir la adrenalina al m\u00e1ximo al conectar con la carretera). Porque sin la comunidad de moteros de Honda, una carretera no es m\u00e1s que una carretera.<\/p> <\/div>\n \n
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El coraz\u00f3n de la campa\u00f1a es un spot de 120″ que sigue a diferentes moteros en la carretera, recorriendo diversos paisajes y climas. Esta campa\u00f1a muestra c\u00f3mo la comunidad est\u00e1 abierta a todos y celebra la camarader\u00eda entre ellos. Para ello, la pieza muestra la alegr\u00eda que sienten en la carretera parejas, amigos y desconocidos conduciendo juntos las ic\u00f3nicas motos de Honda .<\/p>\n
La pel\u00edcula comienza con una voz en off que dice: “Es s\u00f3lo una carretera. Una larga carretera vac\u00eda. Cuando decides recorrerla, le das vida<\/em>“, resaltando el significado que puede tener la conducci\u00f3n. La m\u00fasica crea una experiencia relajante que, acompa\u00f1ada de la voz en off, transporta al espectador a un emotivo viaje.<\/p>\n
La campa\u00f1a se desarrollar\u00e1 a partir de hoy en toda Europa, en pa\u00edses como Reino Unido, Austria, Alemania, Italia, Espa\u00f1a, Portugal, Pa\u00edses Bajos, B\u00e9lgica, Suiza, Francia, Rep\u00fablica Checa, Polonia, Eslovaquia y Hungr\u00eda, tanto en las redes sociales como en Internet.<\/p> <\/div>\n \n
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\n Sabemos que las comunidades de motoristas son muy importantes para ellos y queremos ofrecerles una forma de conectar, ya que son el coraz\u00f3n de nuestra marca. Estamos orgullosos de esta campa\u00f1a y de los mensajes que transmite. Hay una moto para cada uno y puedes encontrar la comunidad adecuada para ti \n Nick Bennett, Director de la Secci\u00f3n Europea de Marketing de Marca de Honda Motor Europe Motorcycles<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[393],"class_list":["post-9788","news","type-news","status-publish","hentry","category-en-la-prensa"],"acf":{"author":false,"hero_video":"823274391","hero_image":{"ID":9787,"id":9787,"title":"HONDA_STILL_16X9","filename":"HONDA_STILL_16X9.png","filesize":1932781,"url":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2023\/04\/HONDA_STILL_16X9.png","link":"https:\/\/wordpress-dev.vccp.com\/spain\/news\/2023\/may\/without-you-its-just-a-road\/attachment\/honda_still_16x9","alt":"","author":"23","description":"","caption":"","name":"honda_still_16x9","status":"inherit","uploaded_to":9784,"date":"2023-04-27 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Madrid crea la \u00faltima campa\u00f1a europea de Honda Motor Europe Motorcycles","meta-description":"Honda Motor Europe Motorcycles lanza hoy su \u00faltima campa\u00f1a \u201cWithout you, it's just a road\u201d para animar a los moteros (y no moteros) a unirse a su comunidad","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"Tambi\u00e9n puede interesarte:","relateditems":[{"relateditem":{"ID":9732,"post_author":"23","post_date":"2023-02-02 16:32:24","post_date_gmt":"2023-02-02 16:32:24","post_content":"\n\n","post_title":"Para alcanzar los objetivos hay que esforzarse","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"para-alcanzar-los-objetivos-hay-que-esforzarse","to_ping":"","pinged":"","post_modified":"2023-02-02 16:35:36","post_modified_gmt":"2023-02-02 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