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{"id":9782,"date":"2023-03-27T15:36:52","date_gmt":"2023-03-27T14:36:52","guid":{"rendered":"https:\/\/wordpress-dev.vccp.com\/madrid\/?post_type=news&p=9782"},"modified":"2023-03-27T15:36:52","modified_gmt":"2023-03-27T14:36:52","slug":"lanzamos-vccp-bee-nueva-division-de-brand-employee-engagement","status":"publish","type":"news","link":"https:\/\/wordpress-dev.vccp.com\/spain\/es-es\/noticias\/2023\/mar\/lanzamos-vccp-bee-nueva-division-de-brand-employee-engagement","title":{"rendered":"Lanzamos VCCP BEE, nueva divisi\u00f3n de Brand & Employee Engagement"},"content":{"rendered":"
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Atraer y retener talento es vital para que una empresa prospere. Seg\u00fan The Society for Human Resource Management (SHRM)<\/em>, sustituir a un empleado tiene un coste de hasta el 60% de su salario, llegando a suponer hasta un 200% si se tiene en cuenta el impacto que tiene en la cultura, la moral, el servicio al cliente, la p\u00e9rdida de conocimientos y la defensa de la marca.<\/p>\n

Las empresas que quieren atraer y retener talento necesitan ser admiradas y respaldadas por empleados motivados. Sin embargo, muchas empresas est\u00e1n perdiendo talento debido a la falta de implicaci\u00f3n, es decir, el salto entre una empresa que muestra una experiencia de marca muy cuidada para el p\u00fablico exterior y la escasa b\u00fasqueda de compromiso e implicaci\u00f3n por parte de sus empleados. Esto explica por qu\u00e9 s\u00f3lo el 9% de los empleados comprometidos con su lugar de trabajo seg\u00fan el informe \u201cState of the Global Workplace Report 2022\u201d,<\/a> creado por la empresa estadounidense Gallup en Espa\u00f1a.<\/p> <\/div>\n \n
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La falta de implicaci\u00f3n empieza con una ausencia de inversi\u00f3n. La mayor\u00eda de las empresas, de media, invierten alrededor del 10% de sus ingresos anuales en sus presupuestos destinados a marketing, pero s\u00f3lo un 0,01% se destina a fomentar el compromiso de los empleados. Esta disparidad en la inversi\u00f3n repercute en el conocimiento, la estrategia, la creatividad, y el impacto comercial y de marca.<\/p>\n

Para hacer frente a esta tendencia, VCCP lanza VCCP BEE, su nueva divisi\u00f3n especializada en brand and employee engagement que ayudar\u00e1 a las empresas a atraer y retener talento.<\/p> <\/div>\n \n
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\n Construir marcas admiradas en el exterior y respaldadas desde dentro por sus propios empleados \n Huw Morgan, Director de Brand & Employee Engagement<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
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La ventaja competitiva de VCCP BEE radicar\u00e1 en su capacidad para unir la gesti\u00f3n de la experiencia externa e interna de las empresas en la creaci\u00f3n de marcas. Esta divisi\u00f3n utilizar\u00e1 las capacidades integradas del Grupo VCCP para mejorar las comunicaciones y el compromiso a lo largo de la trayectoria laboral del empleado.<\/p>\n

Gracias al uso del an\u00e1lisis del comportamiento, los datos y la IA realizado por VCCP se comprender\u00e1n mejor los cambios en los comportamientos y las preferencias de los trabajadores. Tras ello, se aprovechar\u00e1 la experiencia del Grupo en branding, dise\u00f1o, film, redes sociales, digital y experiencial para que los empleados cuenten con experiencias m\u00e1s personalizadas e integradas.<\/p>\n

Huw Morgan: “En VCCP BEE construimos marcas que son admiradas en el exterior por quienes buscan empleo y respaldadas en el interior por los empleados actuales, que defienden la cultura de la organizaci\u00f3n y la experiencia de los trabajadores. Tanto si las empresas se enfrentan a turbulencias como si est\u00e1n en plena expansi\u00f3n, el modelo integrado de VCCP nos permite desafiar a las marcas para que traten a sus empleados como activos de valor, atraigan talento y los mantengan informados, comprometidos y motivados”.<\/p> <\/div>\n \n
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Adrian Coleman, fundador y CEO de VCCP, a\u00f1adi\u00f3: “Nuestra misi\u00f3n en VCCP es desafiar los malos h\u00e1bitos del sector y nuestra oferta de Employer Brand & Engagement es nuestro \u00faltimo ejemplo de ello. Como demuestran nuestros estudios, el compromiso y la retenci\u00f3n del talento son cada vez m\u00e1s cr\u00edticos para las empresas, y estamos encantados de poder ayudar a nuestros clientes a navegar con confianza en estos tiempos de incertidumbre.”<\/p>\n

Para m\u00e1s informaci\u00f3n, visite: https:\/\/wordpress-dev.vccp.com\/capabilities\/brand-amp-employee-engagement<\/p> <\/div>\n \n
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