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{"id":9697,"date":"2022-11-24T09:32:35","date_gmt":"2022-11-24T09:32:35","guid":{"rendered":"https:\/\/wordpress-dev.vccp.com\/madrid\/?post_type=news&p=9697"},"modified":"2023-02-07T10:50:39","modified_gmt":"2023-02-07T10:50:39","slug":"vccp-spain-crea-la-campana-de-codere-para-el-mundial-de-futbol-en-espana-y-mexico","status":"publish","type":"news","link":"https:\/\/wordpress-dev.vccp.com\/spain\/es-es\/noticias\/2022\/nov\/vccp-spain-crea-la-campana-de-codere-para-el-mundial-de-futbol-en-espana-y-mexico","title":{"rendered":"Creamos la campa\u00f1a de Codere en Espa\u00f1a y M\u00e9xico con motivo del Mundial de F\u00fatbol"},"content":{"rendered":"
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Tras un a\u00f1o trabajando para Codere en el mercado espa\u00f1ol, VCCP ha creado la segunda campa\u00f1a de publicidad para esta marca con motivo del pr\u00f3ximo Mundial de F\u00fatbol. La campa\u00f1a se emitir\u00e1 en en los mercados espa\u00f1ol y mexicano.<\/p>\n

Se trata de la segunda campa\u00f1a de publicidad de VCCP para Codere tras el \u00e9xito de \u201cRituales\u201d, campa\u00f1a emitida en 2022. A trav\u00e9s de esta campa\u00f1a, VCCP refuerza su relaci\u00f3n con Codere y la extiende al mercado mexicano.<\/p>\n

El objetivo de la campa\u00f1a es consolidar el liderazgo sostenible de Codere en los pr\u00f3ximos a\u00f1os, elevando el brand equity, la relevancia, diferenciaci\u00f3n y reputaci\u00f3n de la marca en un sector altamente competitivo, as\u00ed como reforzar el crecimiento de la marca en M\u00e9xico.<\/p>\n

La campa\u00f1a, que cuenta con 4 piezas audiovisuales para TV, cu\u00f1as de radio, digital (incluyendo formatos de Bumper Ads para Youtube), ejecuciones para CRM, retail y otros canales propios de Codere, refuerza el posicionamiento de sencillez y facilidad a la hora de apostar con Codere. Para ello, la marca vuelve a utilizar el claim \u201cAs\u00ed de f\u00e1cil\u201d, al igual que hizo en las campa\u00f1as de la marca a lo largo de 2022.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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