\n \n

This is VCCP’s second advertising campaign for Codere following the success of the “Rituales” campaign aired in 2022.<\/h2>\n \n
After a year working for Codere in the Spanish market, VCCP Spain has created the second advertising campaign for this brand for the upcoming World Cup. The campaign will be broadcasted in the Spanish and Mexican markets.<\/p>\n
\u00a0<\/p>\n
This is VCCP’s second advertising campaign for Codere after the success of “Rituales”, a campaign aired in 2022. Through this campaign, VCCP strengthens its relationship with Codere and extends it to the Mexican market.<\/p>\n
\u00a0<\/p>\n
The objective of the campaign is to consolidate Codere’s sustainable leadership in the coming years, raising the brand equity, relevance, differentiation and reputation of the brand in a highly competitive sector, as well as to reinforce the brand’s growth in Mexico.<\/p>\n
\u00a0<\/p>\n
The campaign, which includes 4 audiovisual pieces for TV, radio spots, digital (including Bumper Ads formats for Youtube), executions for CRM, retail and other Codere channels, reinforces the positioning of simplicity and ease when betting with Codere. To do so, the brand is once again using the claim “It’s that easy”, as it did in the brand’s campaigns throughout 2022.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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\n \n<b>Notice<\/b>: Undefined index: video-description in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>18<\/b><br \/>\n“><\/iframe> <\/div>\n \n <br \/>\n<b>Notice<\/b>: Undefined index: image-1152×648 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>22<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Trying to access array offset on value of type null in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>22<\/b><br \/>\n \n <br \/>\n<b>Notice<\/b>: Undefined index: text in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>31<\/b><br \/>\n\n <\/div>\n \n \n <div class=\"carousel-item \">\n \n <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\n <iframe data-src=\"https:\/\/www.youtube.com\/embed\/oTzAqYPZnGg?rel=0\" class=\"lazyload\" allowfullscreen title=\"<br \/>\n<b>Notice<\/b>: Undefined index: video-description in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>18<\/b><br \/>\n“><\/iframe> <\/div>\n \n <br \/>\n<b>Notice<\/b>: Undefined index: image-1152×648 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>22<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Trying to access array offset on value of type null in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>22<\/b><br \/>\n \n <br \/>\n<b>Notice<\/b>: Undefined index: text in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>31<\/b><br \/>\n\n <\/div>\n \n \n <\/div>\n \n <div class=\"carousel-controls\">\n <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\n <svg class=\"icon \"><use xlink:href=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\n <span class=\"sr-only\">Previous<\/span>\n <\/a>\n \n <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\n <svg class=\"icon \"><use xlink:href=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\n <span class=\"sr-only\">Next<\/span> \n <\/a>\n <\/div>\n \n \n <\/div>\n\n <\/div>\n <\/section>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Z1azmVM align wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n \n \n <p>In line with VCCP’s last work for Codere, this campaign tries to reconnect with the passion of gamblers through an insight that they all see themselves reflected in: the rituals to invoke luck.<\/p>\n<p>\u00a0<\/p>\n<p>In it, new rituals are presented to bring luck to bettors in the upcoming World Cup, in this case inspired by the rituals that soccer players themselves have to call luck on the field.<\/p>\n <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-hero-Z1xwez8 align wp-block-lazyblock-hero\"><div class=\"hero \" data-component=\"hero\">\n\n <div class=\"hero-item\">\n \n \n <div class=\"embed-responsive embed-responsive-1by1 hero-placeholder\">\n <picture class=\"embed-responsive-item\">\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/11\/Codere-beso.png 1920w, <br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n 1152w” sizes=”100vw” media=”(min-width: 576px)”>\n <source data-srcset=\"<br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n 768w” sizes=”100vw”>\n <img data-src=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/11\/Codere-beso.png\" alt=\"\" class=\"lazyload hero-media object-fit-cover\">\n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div><div class=\"hero \" data-component=\"hero\">\n\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1AOXla align wp-block-lazyblock-quote-full-width\"> <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n\n <blockquote class=\"blockquote\">\n Once again, it has been and is very easy to work with VCCP because they understand perfectly how to reach our audience, positioning us as the bookmaker that focuses on offering a fun and, above all, easy gaming experience \n <cite>Carlos Gonz\u00e1lez de las Cuevas, head of marketing and communications for Codere Mexico and Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n<div class=\"lazyblock-hero-1gLDzq align wp-block-lazyblock-hero\"><div class=\"hero \" data-component=\"hero\">\n\n <div class=\"hero-item\">\n \n \n <div class=\"embed-responsive embed-responsive-1by1 hero-placeholder\">\n <picture class=\"embed-responsive-item\">\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/11\/Codere-acumuladas.png 1920w, <br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n 1152w” sizes=”100vw” media=”(min-width: 576px)”>\n <source data-srcset=\"<br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n 768w” sizes=”100vw”>\n <img data-src=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/11\/Codere-acumuladas.png\" alt=\"\" class=\"lazyload hero-media object-fit-cover\">\n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div><div class=\"hero \" data-component=\"hero\">\n\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-IVqVm align wp-block-lazyblock-quote-full-width\"> <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n\n <blockquote class=\"blockquote\">\n We are very grateful to Codere for continuing to trust VCCP in Spain and for extending our collaboration to Mexico in this campaign. Soccer is a team sport and so is advertising. Together we have created a great team that shares a passion for soccer and for good advertising \n <cite>Javier Suso, CEO of VCCP Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n<div class=\"lazyblock-hero-ZLXC9B align wp-block-lazyblock-hero\"><div class=\"hero \" data-component=\"hero\">\n\n <div class=\"hero-item\">\n \n \n <div class=\"embed-responsive embed-responsive-1by1 hero-placeholder\">\n <picture class=\"embed-responsive-item\">\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/11\/Codere-portero.png 1920w, <br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n 1152w” sizes=”100vw” media=”(min-width: 576px)”>\n <source data-srcset=\"<br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n 768w” sizes=”100vw”>\n <img data-src=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/11\/Codere-portero.png\" alt=\"\" class=\"lazyload hero-media object-fit-cover\">\n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div><div class=\"hero \" data-component=\"hero\">\n\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1Mwth8 align wp-block-lazyblock-quote-full-width\"> <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n\n <blockquote class=\"blockquote\">\n It is an honor for us to continue working with Codere. It was an incredible team effort from start to finish, and teamwork is always a safe bet \n <cite>Beto Nahmad, Executive Creative Director of VCCP Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[193],"class_list":["post-9692","news","type-news","status-publish","hentry","category-in-the-press"],"acf":{"author":false,"capability_ids":["988","3503"],"client_id":"9491","hero_video":"","hero_image":{"ID":9693,"id":9693,"title":"Codere-bar","filename":"Codere-bar.png","filesize":1719609,"url":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/11\/Codere-bar.png","link":"https:\/\/wordpress-dev.vccp.com\/spain\/news\/2022\/nov\/vccp-spain-crea-la-campana-de-codere-para-el-mundial-de-futbol-en-espana-y-mexico\/attachment\/codere-bar","alt":"Codere 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Spain crea la campa\u00f1a de Codere para el Mundial de F\u00fatbol en Espa\u00f1a y M\u00e9xico","meta-description":"Se trata de la segunda campa\u00f1a de publicidad de VCCP para Codere tras el \u00e9xito de \u201cRituales\u201d, campa\u00f1a emitida en 2022.","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9635,"post_author":"23","post_date":"2022-09-08 10:24:11","post_date_gmt":"2022-09-08 09:24:11","post_content":"\n\n\n\n\n\n\n\n","post_title":"F\u00d3RMULA ROCK SANTANDER","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"formula-rock-santander","to_ping":"","pinged":"","post_modified":"2023-02-07 09:56:53","post_modified_gmt":"2023-02-07 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