Tras el gran \u00e9xito de negocio y construcci\u00f3n de marca de O2 desde su lanzamiento, el operador de Telef\u00f3nica ha vuelto a confiar en VCCP Spain para el desarrollo de su nueva campa\u00f1a de publicidad.<\/strong><\/p>\n En esta nueva campa\u00f1a evoluciona la narrativa de la marca. O2 sigue apostando por la creaci\u00f3n de un universo visual propio, pero ahora O2 y sus valores ser\u00e1n representados a trav\u00e9s de la figura de un oso azul. Se trata de un animal que, al igual que O2, destaca por su valent\u00eda, transparencia y fiabilidad, y que llega para a poner en valor la propuesta diferencial que O2 ofrece al mercado espa\u00f1ol.<\/p>\n La propuesta de O2 va mucho m\u00e1s all\u00e1 de ofrecer \u00fanicamente un precio muy competitivo, sino que adem\u00e1s incorpora la mayor red de fibra de Espa\u00f1a (la de Telef\u00f3nica), y un compromiso de ofrecer la mejor calidad de atenci\u00f3n al cliente, siempre desde el respeto al cliente.<\/p>\n De este modo, tras el \u00e9xito de negocio de O2 desde su lanzamiento en el mercado espa\u00f1ol desde hace casi cuatro a\u00f1os, siempre en colaboraci\u00f3n de VCCP Spain, la marca sigue consolid\u00e1ndose en el mercado con paso firme, gracias a unos valores de marca propios, a una propuesta de valor relevante para el consumidor y a un c\u00f3digo de comunicaci\u00f3n \u00fanico.<\/p>\n Solo O2 hace las cosas como O2, es el nuevo mensaje de campa\u00f1a que resume la propuesta de valor de todo el servicio de O2, muy diferencial respecto a su competencia.<\/p>\n <\/div>\n<\/section><\/div>\n\n
\n
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\n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div>\n El precio es un factor importante, pero hay otros motivos que O2 quiere destacar y de los que nuestros competidores no quieren hablar, como la atenci\u00f3n al cliente, el respeto a la privacidad o la calidad de la red y cobertura m\u00f3vil. \n Gema Perona, Responsable de Marketing y Comunicaci\u00f3n de O2<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
\n
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\n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div>\n Esta evoluci\u00f3n de O2 es resultado del trabajo conjunto de los departamentos de estrategia, creatividad, social, cuentas, producci\u00f3n… y, sobre todo, de la confianza de un cliente con ganas de hacer bien las cosas. \n Beto Nahmad, Director Creativo Ejecutivo de VCCP Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
\n
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\n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div>\n La marca ha construido un posicionamiento fuerte y claro en la mente de los espa\u00f1oles y esta figura del oso nos permite comunicar este esp\u00edritu. \n Juan Cenoz, Director Creativo de VCCP Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[393],"class_list":["post-9569","news","type-news","status-publish","hentry","category-en-la-prensa"],"acf":{"author":false,"hero_video":"710733773","hero_image":{"ID":9570,"id":9570,"title":"Solo O2 hace las cosas como O2","filename":"Frame-1.jpg","filesize":0,"url":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1.jpg","link":"https:\/\/wordpress-dev.vccp.com\/spain\/es-es\/noticias\/2022\/may\/o2-renueva-su-creatividad-de-la-mano-de-vccp-spain\/attachment\/frame-1","alt":"Solo O2 hace las cosas como O2","author":"23","description":"","caption":"","name":"frame-1","status":"inherit","uploaded_to":9569,"date":"2022-05-17 11:41:44","modified":"2022-05-17 11:58:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":960,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-768x384.jpg","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-1024x512.jpg","large-width":640,"large-height":320,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-1536x768.jpg","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1.jpg","2048x2048-width":1920,"2048x2048-height":960,"Header":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/05\/Frame-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"O2 renueva su creatividad de la mano de VCCP Spain","meta-description":"La marca cambia la idea creativa desarrollada hasta, integrando elementos diferenciales que se alejan de los c\u00f3digos de comunicaci\u00f3n habituales del sector. 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