Tras un proceso de evaluaci\u00f3n realizado por Fagor Electrodom\u00e9stico, VCCP ha sido la agencia creativa seleccionada para liderar el planteamiento estrat\u00e9gico de la marca en Social Media, la creaci\u00f3n de contenidos y la gesti\u00f3n de los perfiles sociales de Fagor, trabajando en estrecha colaboraci\u00f3n con las agencias de medios y relaciones p\u00fablicas de la marca.<\/p>\n
VCCP estar\u00e1 a cargo de la estrategia de contenidos digitales para todos los perfiles sociales de la marca con el objetivo de maximizar la relevancia para el negocio. Para ello, desarrollar\u00e1 una l\u00ednea de comunicaci\u00f3n basada en contenidos que doten a la marca de un c\u00f3digo propio en cuanto a tono, estilo y visual se refiere.<\/p>\n
El acercamiento de VCCP a la creaci\u00f3n de contenidos y la gesti\u00f3n de comunidades en redes se fundamenta en el conocimiento del p\u00fablico objetivo al que se dirige cada marca mediante la utilizaci\u00f3n de una metodolog\u00eda propia basada en data, la cual es utilizada en las nueve oficinas que la agencia tiene a nivel global.<\/strong><\/p>\n Fagor Electrodom\u00e9stico es una marca ic\u00f3nica en su categor\u00eda que lleva m\u00e1s de 60 a\u00f1os en nuestros hogares. Fagor se ha convertido en un referente en el sector no solo en Espa\u00f1a, sino tambi\u00e9n en Europa y otros pa\u00edses del norte de \u00c1frica y Am\u00e9rica Latina.<\/p>\n <\/div>\n<\/section><\/div>\n\n\n Fagor opera en una categor\u00eda en la que la influencia en la decisi\u00f3n de compra del canal es muy alto. Nuestro reto es ayudar a Fagor a aumentar el engagement e influir en la decisi\u00f3n de compra de los consumidores a trav\u00e9s del buen uso de los canales digitales y sociales \n Javier Suso, CEO de VCCP Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
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\n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div>\n Sumar a nuestra cartera de clientes una marca como Fagor Electrodom\u00e9stico es todo un honor. Trabajaremos mano a mano con el equipo de Fagor para afrontar juntos los retos que tenemos por delante \n Carlota Arriols, Directora de Servicios al cliente de VCCP Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
\n En VCCP hemos encontrado a la agencia perfecta por su capacidad para entender a nuestro p\u00fablico y llevar los mensajes de Fagor Electrodom\u00e9stico a nuestra comunidad con el objetivo de generar impacto de manera estrat\u00e9gica y eficaz \n Marta Lucas, Marketing Manager de Fagor Electrodom\u00e9stico<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[393],"class_list":["post-9556","news","type-news","status-publish","hentry","category-en-la-prensa"],"acf":{"author":false,"hero_video":"","hero_image":{"ID":9550,"id":9550,"title":"1920x960 FAGOR 2","filename":"1920x960-FAGOR-2.png","filesize":0,"url":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2022\/04\/1920x960-FAGOR-2.png","link":"https:\/\/wordpress-dev.vccp.com\/spain\/news\/2022\/apr\/vccp-spain-empieza-a-trabajar-para-fagor-electrodomestico\/attachment\/1920x960-fagor-2","alt":"Fagor 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