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En la campa\u00f1a \u201cEl viaje para conocernos\u201d, tres viajeros de diferentes perfiles visitan los principales enclaves tur\u00edsticos de Castilla y Le\u00f3n mientras se mide su actividad cerebral. \n \nPara ello, utilizaron una gorra con 2048 microsensores y una c\u00e1mara subjetiva, que recoge en tiempo real su actividad cerebral al visitar cada enclave tur\u00edstico.\n\nGracias a este proyecto se pudo demostrar que los est\u00edmulos que mayor activaci\u00f3n emocional positiva generan son aquellos desconocidos y m\u00e1s sorprendentes.\n<\/h4>\n\n <\/div>\n<\/section><\/div>\n\n

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\n \n<b>Notice<\/b>: Undefined index: video-description in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>18<\/b><br \/>\n“><\/iframe> <\/div>\n \n <br \/>\n<b>Notice<\/b>: Undefined index: image-1152×648 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>22<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Trying to access array offset on value of type null in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>22<\/b><br \/>\n \n <br \/>\n<b>Notice<\/b>: Undefined index: text in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>31<\/b><br \/>\n\n <\/div>\n \n \n <\/div>\n \n \n \n <\/div>\n\n <\/div>\n <\/section>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Z2lmAdn align wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n \n \n <p>La Junta de Castilla y Le\u00f3n ha impulsado un innovador proyecto de neuromarketing, denominado \u201cEl viaje para conocernos\u201d (<a href=\"https:\/\/elviajeparaconocernos.com\/\">elviajeparaconocernos.com<\/a>), para reivindicar el atractivo de la amplia oferta de experiencias que todo tipo de turistas pueden vivir en Castilla y Le\u00f3n, algo que hace \u00fanico a este destino tur\u00edstico.<\/p>\n<p>\u00a0<\/p>\n<p>En este proyecto, ideado por la agencia creativa VCCP Spain, se midi\u00f3 por primera vez en tiempo real la actividad cerebral de tres turistas de diferentes perfiles mientras visitaban los principales enclaves tur\u00edsticos de las 9 provincias de Castilla y Le\u00f3n.<\/p>\n<p>\u00a0<\/p>\n<p>Para ello, se utiliz\u00f3 una innovadora gorra que lleva incorporada una c\u00e1mara frontal y una malla invisible con 2048 microsensores que recogieron durante cuatro d\u00edas la actividad cerebral de los turistas transform\u00e1ndola en datos.<\/p>\n<p>\u00a0<\/p>\n<p>Gracias a esta tecnolog\u00eda, \u00fanica en el mundo, se analizaron m\u00e1s de 48 h de actividad cerebral, lo que ha servido para conocer las emociones que despert\u00f3 cada enclave tur\u00edstico en cada tipolog\u00eda de viajero, pudiendo saber qu\u00e9 fue lo que m\u00e1s llam\u00f3 la atenci\u00f3n a cada turista y cu\u00e1les fueron sus verdaderas emociones durante el viaje.<\/p>\n<p>\u00a0<\/p>\n<p>Esta campa\u00f1a, fue protagonizada por el chef, Fabi\u00e1n Le\u00f3n (@Fabianmasterchef), la viajera Sara Caballero (@lamochiladesara) y el aventurero David Castell\u00f3 Fern\u00e1ndez (@OceanLifeDC), quienes recorrieron 1.233 kil\u00f3metros durante 4 d\u00edas de viaje en los que visitaron el Mercado del Val, la Plaza Mayor, San Pablo, el Palacio Real y la Chanciller\u00eda en Valladolid; el acueducto, las Hoces del Durat\u00f3n y Sep\u00falveda en Segovia; el Parque Natural del Ca\u00f1\u00f3n de R\u00edo Lobos y la Ermita de San Bartolom\u00e9 en Soria; una bodega de Aranda de Duero, la Catedral y el yacimiento arqueol\u00f3gico de Atapuerca en Burgos; un tramo del Camino de Santiago, Fr\u00f3mista y el Canal de Castilla en Palencia; la catedral, las murallas y el Palacio de Gaud\u00ed en Astorga, el Patrimonio de la Humanidad de Las M\u00e9dulas y el barrio h\u00famedo, el Convento de San Marco y el centro hist\u00f3rico de Le\u00f3n; la comarca de Sanabria, con el castillo y su impresionante lago, un crucero por el r\u00edo Duero en la poblaci\u00f3n de Fermoselle en Zamora; el centro, la Plaza Mayor y la Universidad de Salamanca; las murallas de \u00c1vila. Asimismo, en cada localidad visitada pudieron disfrutar de la gastronom\u00eda y enolog\u00eda t\u00edpica de cada \u00e1rea de Castilla y Le\u00f3n.<\/p>\n <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-hero-Z13QDPn align wp-block-lazyblock-hero\"><div class=\"hero \" data-component=\"hero\">\n\n <div class=\"hero-item\">\n \n \n <div class=\"embed-responsive embed-responsive-1by1 hero-placeholder\">\n <picture class=\"embed-responsive-item\">\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_07-scaled.jpg 1920w, <br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n 1152w” sizes=”100vw” media=”(min-width: 576px)”>\n <source data-srcset=\"<br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n 768w” sizes=”100vw”>\n <img data-src=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_07-scaled.jpg\" alt=\"\" class=\"lazyload hero-media object-fit-cover\">\n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div><div class=\"hero \" data-component=\"hero\">\n\n<\/div>\n\n<div class=\"lazyblock-text-full-width-rt57o align wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n \n <h2 class=\"title\">El an\u00e1lisis de los datos de actividad cerebral de los tres tipos de turistas que fueron objeto de este estudio permiti\u00f3 extraer numerosas conclusiones, entre las que destacan las siguientes:<\/h2>\n \n <p>1.- Los est\u00edmulos que mayor activaci\u00f3n emocional positiva generan son aquellos desconocidos y m\u00e1s sorprendentes para cada persona:<\/p>\n<p>\u00a0<\/p>\n<p>– El chef sinti\u00f3 m\u00e1s intensidad emocional en actividades en la naturaleza: Lago de Sanabria, Zamora y la experiencia en piraguas en las Hoces del Durat\u00f3n, Segovia.<\/p>\n<p>– La viajera sinti\u00f3 m\u00e1s intensidad emocional en actividades relacionadas con la gastronom\u00eda: Tapas en el Barrio h\u00famedo de L\u00e9on y el maridaje en Aranda de Duero.<\/p>\n<p>– El aventurero sinti\u00f3 m\u00e1s intensidad emocional en actividades culturales: Yacimiento arqueol\u00f3gico, Catedral de Burgos.<\/p>\n<p>\u00a0<\/p>\n<p>2.- Las emociones m\u00e1s sentidas fueron: optimismo, asombro, disfrute, sorpresa y curiosidad.<\/p>\n<p>\u00a0<\/p>\n<p>3.- Todos los destinos visitados\/actividades realizadas han evocado emociones positivas en los participantes. Y el 61% de esos destinos visitados\/actividades realizadas han provocado en alguno de los participantes un cambio significativo en su estado emocional, pasando de neutro o negativo a positivo.<\/p>\n<p>\u00a0<\/p>\n<p>Los 5 momentos de mayor intensidad emocional fueron:<\/p>\n<p>\u00a0<\/p>\n<p>– Yacimiento arqueol\u00f3gico de Atapuerca.<\/p>\n<p>– Hoces del R\u00edo Durat\u00f3n (ruta en piragua).<\/p>\n<p>– Barrio h\u00famedo de Le\u00f3n (tapas).<\/p>\n<p>– Iglesia de San Mart\u00edn de Tours (Fr\u00f3mista).<\/p>\n<p>– Plaza Mayor de Salamanca.<\/p>\n<p>\u00a0<\/p>\n<p>4.- Las emociones m\u00e1s intensas vividas en:<\/p>\n<p>– Los recursos naturales , calma y placer.<\/p>\n<p>– En los recursos culturales, asombro y admiraci\u00f3n.<\/p>\n<p>– En los recursos gastron\u00f3micos, satisfacci\u00f3n y placer.<\/p>\n<p>\u00a0<\/p>\n<p>5.- El 72% de las experiencias emocionales intensas sorprendieron a los participantes.<\/p>\n<p>\u00a0<\/p>\n<p>6.- El 68,2% de los picos de activaci\u00f3n emocional positiva vividos en los lugares\/actividades, provocan un estado de \u00e1nimo positivo de m\u00e1s de cuarenta minutos, el 21,3% de m\u00e1s de 50 minutos y el 10,5% de m\u00e1s de una hora.<\/p>\n <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-hero-Z1TTvLR align wp-block-lazyblock-hero\"><div class=\"hero \" data-component=\"hero\">\n\n <div class=\"hero-item\">\n \n \n <div class=\"embed-responsive embed-responsive-1by1 hero-placeholder\">\n <picture class=\"embed-responsive-item\">\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_02-scaled.jpg 1920w, <br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n 1152w” sizes=”100vw” media=”(min-width: 576px)”>\n <source data-srcset=\"<br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n 768w” sizes=”100vw”>\n <img data-src=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_02-scaled.jpg\" alt=\"\" class=\"lazyload hero-media object-fit-cover\">\n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div><div class=\"hero \" data-component=\"hero\">\n\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1cPjJm align wp-block-lazyblock-quote-full-width\"> <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n\n <blockquote class=\"blockquote\">\n Hemos podido comprobar c\u00f3mo rincones de Castilla y Le\u00f3n han cambiado totalmente el \u00e1nimo de las personas que participaban en el experimento. Podemos sentirnos orgullosos de haber medido la magia de un destino tur\u00edstico por primera vez en la historia. De esta manera hemos demostrado cient\u00edficamente que Castilla y Le\u00f3n es un destino atractivo para diferentes tipolog\u00edas de turistas, con diferentes motivaciones \n <cite>Jos\u00e9 Ruiz Pardo, CEO y Director de Neurotecnolog\u00eda de Goli neuromarketing <\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n<div class=\"lazyblock-hero-1gFnLK align wp-block-lazyblock-hero\"><div class=\"hero \" data-component=\"hero\">\n\n <div class=\"hero-item\">\n \n \n <div class=\"embed-responsive embed-responsive-1by1 hero-placeholder\">\n <picture class=\"embed-responsive-item\">\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_04-scaled.jpg 1920w, <br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n 1152w” sizes=”100vw” media=”(min-width: 576px)”>\n <source data-srcset=\"<br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n 768w” sizes=”100vw”>\n <img data-src=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_04-scaled.jpg\" alt=\"\" class=\"lazyload hero-media object-fit-cover\">\n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div><div class=\"hero \" data-component=\"hero\">\n\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-6USvA align wp-block-lazyblock-quote-full-width\"> <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n\n <blockquote class=\"blockquote\">\n Cuando se mezcla adecuadamente la tecnolog\u00eda y la emoci\u00f3n pueden pasar cosas m\u00e1gicas. Es un placer compartir este proyecto con todos. Castilla y Le\u00f3n los est\u00e1 esperando. Lo que no conocemos es lo que m\u00e1s nos emociona, es una experiencia \u00fanica \n <cite>Beto Nahmad, Director creativo Ejecutivo de VCCP Spain <\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n<div class=\"lazyblock-hero-1PwQP1 align wp-block-lazyblock-hero\"><div class=\"hero \" data-component=\"hero\">\n\n <div class=\"hero-item\">\n \n \n <div class=\"embed-responsive embed-responsive-1by1 hero-placeholder\">\n <picture class=\"embed-responsive-item\">\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_06-scaled.jpg 1920w, <br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n 1152w” sizes=”100vw” media=”(min-width: 576px)”>\n <source data-srcset=\"<br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>21<\/b><br \/>\n 768w” sizes=”100vw”>\n <img data-src=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_06-scaled.jpg\" alt=\"\" class=\"lazyload hero-media object-fit-cover\">\n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div><div class=\"hero \" data-component=\"hero\">\n\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1sjQFS align wp-block-lazyblock-quote-full-width\"> <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n\n <blockquote class=\"blockquote\">\n Hay que valorar la visi\u00f3n y la valent\u00eda de la Junta de Castilla y Le\u00f3n al entender el valor de la idea que les propusimos y por apostar por un experimento real, sin saber los resultados que \u00edbamos a obtener. Esa valent\u00eda se ha traducido en una acci\u00f3n de comunicaci\u00f3n nunca antes hecha en el sector tur\u00edstico en la que, no solo se comunica sino que se demuestra, la relevancia las diferentes experiencias que cada tipo de turistas pueden vivir en este destino tur\u00edstico \n <cite>Javier Suso, CEO VCCP Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[391],"class_list":["post-9401","news","type-news","status-publish","hentry","category-noticias-de-la-agencia"],"acf":{"author":false,"hero_video":"","hero_image":{"ID":9395,"id":9395,"title":"CYL_backstage_03","filename":"CYL_backstage_03-scaled.jpg","filesize":0,"url":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-scaled.jpg","link":"https:\/\/wordpress-dev.vccp.com\/spain\/news\/2021\/jul\/castilla-y-leon-usa-neurociencia-para-demostrar-su-atractivo-como-destino-turistico\/attachment\/cyl_backstage_03","alt":"Castilla y Leon Neuromarketing","author":"23","description":"Castilla y Leon Neuromarketing","caption":"","name":"cyl_backstage_03","status":"inherit","uploaded_to":9394,"date":"2021-07-16 17:49:16","modified":"2021-07-16 17:49:53","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":2560,"height":1440,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-2048x1152.jpg","2048x2048-width":2048,"2048x2048-height":1152,"Header":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/07\/CYL_backstage_03-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"Castilla y Le\u00f3n recurre a la neurociencia para demostrar su atractivo como destino tur\u00edstico","meta-description":"-\tEn la campa\u00f1a \u201cEl viaje para conocernos\u201d, tres viajeros de diferentes perfiles visitan los principales enclaves tur\u00edsticos de Castilla y Le\u00f3n mientras se mide su actividad cerebral. 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