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{"id":9394,"date":"2021-07-20T15:39:17","date_gmt":"2021-07-20T14:39:17","guid":{"rendered":"https:\/\/wordpress-dev.vccp.com\/madrid\/?post_type=news&p=9394"},"modified":"2021-07-20T15:39:18","modified_gmt":"2021-07-20T14:39:18","slug":"castilla-y-leon-usa-neurociencia-para-demostrar-su-atractivo-como-destino-turistico","status":"publish","type":"news","link":"https:\/\/wordpress-dev.vccp.com\/spain\/news\/2021\/jul\/castilla-y-leon-usa-neurociencia-para-demostrar-su-atractivo-como-destino-turistico","title":{"rendered":"Castilla y Le\u00f3n turns to neuroscience to demonstrate its attractiveness as a tourist destination"},"content":{"rendered":"
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In the campaign “The trip to meet us”, three travelers of different profiles visit the main tourist sites in Castilla y Le\u00f3n while their brain activity is measured.\n\nTo do this, they used a cap with 2,048 microsensors and a subjective camera, which collects their brain activity in real time when visiting each tourist spot.\n\nThanks to this project it was possible to show that the stimuli that generate the greatest positive emotional activation are those that are unknown and most surprising.<\/h4>\n\n <\/div>\n<\/section><\/div>\n\n