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{"id":9383,"date":"2021-06-04T11:33:02","date_gmt":"2021-06-04T10:33:02","guid":{"rendered":"https:\/\/wordpress-dev.vccp.com\/madrid\/?post_type=news&p=9383"},"modified":"2023-02-07T10:31:23","modified_gmt":"2023-02-07T10:31:23","slug":"cervezas-san-miguel-trusts-vccp-for-the-launch-of-its-summer-campaign-in-italy","status":"publish","type":"news","link":"https:\/\/wordpress-dev.vccp.com\/spain\/es-es\/noticias\/2021\/jun\/cervezas-san-miguel-trusts-vccp-for-the-launch-of-its-summer-campaign-in-italy","title":{"rendered":"San Miguel conf\u00eda en VCCP para el lanzamiento de su campa\u00f1a de verano en Italia"},"content":{"rendered":"

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Cervezas San Miguel lanza de la mano de VCCP la campa\u00f1a \u201cMake your Summer Richer\u201d (Vivi un’estate pi\u00f9 rica) en Italia, que tambi\u00e9n tendr\u00e1 una declinaci\u00f3n para Finlandia, Suecia e Irlanda<\/h2>\n \n
VCCP Spain ha desarrollado la creatividad de la campa\u00f1a \u201cMake your Summer Richer\u201d de Cervezas San Miguel, en la que se invita a los consumidores a disfrutar de la temporada estival, viviendo experiencias, desconectando o disfrutando de los suyos, descubriendo de esta manera una forma de vivir m\u00e1s enriquecida. En la campa\u00f1a se presenta una forma de vivir al estilo de Cerveza San Miguel, con la frescura y espontaneidad que caracterizan a la marca.<\/p>\n
La campa\u00f1a, desarrollada para Italia, pero que tambi\u00e9n contar\u00e1 con declinaciones para Finlandia, Suecia e Irlanda, contar\u00e1 con una fuerte presencia en medios digitales, tendr\u00e1 visibilidad en las principales plataformas de v\u00eddeo del mercado local, se complementar\u00e1 con banners en los medios digitales italianos m\u00e1s representativos, acciones en redes sociales y una acci\u00f3n con m\u00e1s de 75 influencers locales, quienes contar\u00e1n, desde una perspectiva real, su interpretaci\u00f3n de c\u00f3mo viven un verano m\u00e1s rico junto a Cervezas San Miguel.<\/p>\n
Se lanz\u00f3 el 1 de junio coincidiendo con la \u00e9poca estival y estar\u00e1 activa durante junio, julio y agosto, pretende impulsar la visibilidad de la marca durante estos meses y conseguir generar relevancia y notoriedad en la mente del consumidor italiano.<\/p>\n <\/div>\n<\/section><\/div>\n\n
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\n Es un orgullo para VCCP contar con la confianza de un cliente como Cervezas San Miguel desde 2016, acompa\u00f1\u00e1ndolos no solo en la estrategia de on-going como tambi\u00e9n en lanzamientos internacionales tan importantes como \u00e9ste. Cuando las sinergias entre clientes y agencias funcionan, se palpan en la excelencia del trabajo conseguido \n Eliana Cantonati, Directora de Servicio al Cliente de VCCP Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n

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\n \n<b>Notice<\/b>: Undefined index: video-description in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>18<\/b><br \/>\n“><\/iframe> <\/div>\n \n <br \/>\n<b>Notice<\/b>: Undefined index: image-1152×648 in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>22<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Trying to access array offset on value of type null in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>22<\/b><br \/>\n \n <br \/>\n<b>Notice<\/b>: Undefined index: text in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>31<\/b><br \/>\n\n <\/div>\n \n \n <\/div>\n \n \n \n <\/div>\n\n <\/div>\n <\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-22kcwB align wp-block-lazyblock-quote-full-width\"> <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n\n <blockquote class=\"blockquote\">\n Nuestro objetivo era transmitir al p\u00fablico internacional todo aquello relacionado con nuestra forma de ser, de disfrutar, de socializar… En definitiva, reflejar nuestra manera de enriquecer nuestra vida en el d\u00eda a d\u00eda. Algo que va muy de la mano de una marca como San Miguel y su necesidad de exportar su esp\u00edritu a todos aquellos pa\u00edses en los que est\u00e1 presente \n <cite>Jes\u00fas Mellado, Director Creativo de VCCP Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n<div class=\"lazyblock-hero-ZTKLqH align wp-block-lazyblock-hero\"><div class=\"hero \" data-component=\"hero\">\n\n <div class=\"hero-item\">\n \n \n <div class=\"embed-responsive embed-responsive-1by1 hero-placeholder\">\n <picture class=\"embed-responsive-item\">\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/06\/02-1.png 1920w, <br \/>\n<b>Warning<\/b>: Illegal string offset ‘url’ in <b>\/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line <b>20<\/b><br \/>\n<br \/>\n<b>Notice<\/b>: Uninitialized string offset: 0 in 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