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{"id":9354,"date":"2021-05-11T13:45:07","date_gmt":"2021-05-11T12:45:07","guid":{"rendered":"https:\/\/wordpress-dev.vccp.com\/madrid\/?post_type=news&p=9354"},"modified":"2023-02-07T10:31:44","modified_gmt":"2023-02-07T10:31:44","slug":"vccp-spain-launches-its-first-work-for-rock-fm","status":"publish","type":"news","link":"https:\/\/wordpress-dev.vccp.com\/spain\/es-es\/noticias\/2021\/may\/vccp-spain-launches-its-first-work-for-rock-fm","title":{"rendered":"Lanzamos nuestro primer trabajo para Rock FM"},"content":{"rendered":"
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La campa\u00f1a, realizada junto a Alejo Stivel y Rock FM, promueve que los riders usen sus altavoces port\u00e1tiles para que el Rock&Roll vuelva a sonar por todas las calles<\/h2>\n \n
VCCP Spain ha lanzado su primer trabajo para la cadena de radio musical Rock FM, producido antes de la pandemia. En concreto, se trata de una campa\u00f1a para dar a conocer el programa de radio ‘M\u00fasica para Animales’<\/em> dirigido por Alejo Stivel, prestigioso cantante, compositor y productor musical, reconocido por ser el vocalista de Tequila.<\/p>\n
El auge de los nuevos medios, sumado a la aparici\u00f3n de g\u00e9neros emergentes, ha provocado que las actuales generaciones presten cada vez menos atenci\u00f3n al Rock&Roll. Por esta raz\u00f3n, la cadena de Rock FM ha lanzado esta campa\u00f1a a trav\u00e9s de la cual trata de conseguir que el Rock & Roll vuelva a sonar por todas las calles\u2026. \u00bfy qui\u00e9n mejor que los repartidores para conseguir este objetivo?<\/p>\n
A trav\u00e9s de esta campa\u00f1a, denominada \u201cDelivery Radio\u201d, se cubre un doble objetivo: por un lado, se utiliza a los los riders de diferentes empresas de delivery como medio de comunicaci\u00f3n masiva convenci\u00e9ndoles para que utilicen altavoces port\u00e1tiles para llevar el Rock&Roll a las calles; y a cambio, se pone a disposici\u00f3n de los riders el altavoz del programa ‘M\u00fasica para Animales’<\/em> en Rock FM para que reivindiquen sus derechos, hasta hace poco menoscabados.<\/p>\n
Con la incorporaci\u00f3n de Alejo Stivel a Rock FM, as\u00ed como con el lanzamiento de esta campa\u00f1a, Rock FM buscaba seguir sumando oyentes de cara a su nueva temporada y superar los registros de los pasados cursos.<\/p>\n <\/div>\n<\/section><\/div>\n\n
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\n \n \nWarning<\/b>: Illegal string offset ‘url’ in \/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line 20<\/b> \n \nNotice<\/b>: Uninitialized string offset: 0 in \/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line 20<\/b> \n 1152w” sizes=”100vw” media=”(min-width: 576px)”>\n \nWarning<\/b>: Illegal string offset ‘url’ in \/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line 21<\/b> \n \nNotice<\/b>: Uninitialized string offset: 0 in \/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line 21<\/b> \n 768w” sizes=”100vw”>\n \n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div>
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\n Ellos nos trajeron lo que m\u00e1s necesit\u00e1bamos en los momentos m\u00e1s dif\u00edciles ahora a nosotros nos toca devolv\u00e9rselos y serviles de altavoz \n Alejo Stivel cantante, compositor y productor musical<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
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\n \n \nWarning<\/b>: Illegal string offset ‘url’ in \/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line 20<\/b> \n \nNotice<\/b>: Uninitialized string offset: 0 in \/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line 20<\/b> \n 1152w” sizes=”100vw” media=”(min-width: 576px)”>\n \nWarning<\/b>: Illegal string offset ‘url’ in \/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line 21<\/b> \n \nNotice<\/b>: Uninitialized string offset: 0 in \/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line 21<\/b> \n 768w” sizes=”100vw”>\n \n <\/picture>\n <\/div>\n \n <\/div>\n\n<\/div>
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\n El desaf\u00edo de que se vuelva a escuchar Rock & Roll pasa a ser una cuesti\u00f3n personal. Una satisfacci\u00f3n enorme poner nuestras ideas en favor del rock \n Juan Cenoz, Director Creativo de VCCP Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
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\n \nNotice<\/b>: Undefined index: video-description in \/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line 18<\/b> \n“><\/iframe> <\/div>\n \n \nNotice<\/b>: Undefined index: image-1152×648 in \/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line 22<\/b> \n \nNotice<\/b>: Trying to access array offset on value of type null in \/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line 22<\/b> \n \n \nNotice<\/b>: Undefined index: text in \/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line 31<\/b> \n\n <\/div>\n \n \n <\/div>\n \n \n \n <\/div>\n\n <\/div>\n <\/section>\n<\/div>\n\n
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\n Es un honor para nosotros poner otra vez el Rock en la calle de la mano de Alejo, de Rock FM \n Beto Nahmad, Director Creativo Ejecutivo de VCCP Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[391],"class_list":["post-9354","news","type-news","status-publish","hentry","category-noticias-de-la-agencia"],"acf":{"author":false,"hero_video":"","hero_image":{"ID":9351,"id":9351,"title":"ROCKFM1","filename":"ROCKFM1-1.jpg","filesize":0,"url":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/05\/ROCKFM1-1.jpg","link":"https:\/\/wordpress-dev.vccp.com\/spain\/news\/2021\/may\/vccp-spain-launches-its-first-work-for-rock-fm\/attachment\/rockfm1-2","alt":"Rock FM Delivery Radio","author":"23","description":"","caption":"Rock FM Delivery Radio","name":"rockfm1-2","status":"inherit","uploaded_to":9345,"date":"2021-05-11 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