VCCP Spain ha desarrollado la nueva campa\u00f1a para el operador de telecomunicaciones O2, perteneciente a Telef\u00f3nica. Se trata de una campa\u00f1a integrada la cual adem\u00e1s de TV, incluye radio, patrocinios, digital y social media, exterior gran formato, centros comerciales y exterior digital.<\/h4>\n\n <\/div>\n<\/section><\/div>\n\n

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La campa\u00f1a refuerza la propuesta de valor diferencial de la marca, esta vez poniendo el foco en el servicio de atenci\u00f3n al cliente, con el objetivo de consolidarse como el operador n\u00famero 1 del sector en este \u00e1rea. De este modo, la compa\u00f1\u00eda sigue incrementando la notoriedad y creciendo tanto en reconocimiento de marca como en base de clientes en el mercado espa\u00f1ol, en el cual lleva apenas m\u00e1s de 2 a\u00f1os.<\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n

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Esta nueva campa\u00f1a se centra en comunicar que en O2, al contrario de lo que ocurre en otras compa\u00f1\u00edas, cuando un cliente nos necesita siempre estaremos ah\u00ed para ayudarle. Y eso lo hace de una forma sencilla y transparente, con un centro de atenci\u00f3n formado por un equipo de personas que responden \u201cdesde el primer tono\u201d a sus clientes, sin utilizar m\u00e1quinas enrutadores de tr\u00e1fico y con agentes cuyo objetivo es resolver la duda, gesti\u00f3n o el problema del cliente en una \u00fanica llamada.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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\n Estamos muy contentos con la evoluci\u00f3n creativa de la campa\u00f1a. VCCP consigui\u00f3 crear a trav\u00e9s de fish un mundo muy notorio, con muchos recursos, para comunicar una propuesta diferencial centrada en el cliente. Nuestras campa\u00f1as chocan totalmente con la comunicaci\u00f3n de la competencia, que intenta reducir el servicio a una decisi\u00f3n de precio. As\u00ed que fish en este sentido tambi\u00e9n va contra corriente, y vuela, igual que muchas personas que quieren un servicio de comunicaciones en un equilibrio justo de calidad de servicio, atenci\u00f3n y precio. Y eso es O2 \n Gema Perona, responsable de marketing y comunicaci\u00f3n de O2<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n

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\n Es un placer poder trabajar con una marca con valores muy claros, y eso es lo que nos hace diferentes. Hay un gran equipo junto al cliente que se est\u00e1 consolidando cada d\u00eda para volar m\u00e1s alto \n Beto Nahmad, Director Creativo Ejecutivo de VCCP Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n

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\n En esta nueva campa\u00f1a de O2 seguimos construyendo la marca hacia un lado que nos gusta pero lo que es m\u00e1s importante, le gusta a la gente. Nuestro \u201cfish\u201d sigue volando demostrando que se puede llegar m\u00e1s lejos \n Juan Cenoz, Director Creativo de VCCP Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[393],"class_list":["post-9329","news","type-news","status-publish","hentry","category-en-la-prensa"],"acf":{"author":false,"hero_video":"","hero_image":{"ID":9326,"id":9326,"title":"submarino","filename":"submarino.png","filesize":0,"url":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/02\/submarino.png","link":"https:\/\/wordpress-dev.vccp.com\/spain\/news\/2021\/feb\/o2-manta-ray-submarine\/attachment\/submarino","alt":"o2 - submarino manta raya","author":"23","description":"","caption":"","name":"submarino","status":"inherit","uploaded_to":9328,"date":"2021-02-10 15:01:33","modified":"2021-02-10 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Spain despide enero lanzando nueva campa\u00f1a para O2","meta-description":"\u2022\tUna campa\u00f1a integrada que sigue reforzando los valores y posicionamiento de la marca consolidando a la misma dentro del mercado espa\u00f1ol","og-image":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2021\/02\/submarino.png","twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9299,"post_author":"23","post_date":"2020-12-10 17:08:35","post_date_gmt":"2020-12-10 17:08:35","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Controla el juego, gana el partido","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"head-controla-el-juego-gana-el-partido","to_ping":"","pinged":"","post_modified":"2023-02-07 09:57:35","post_modified_gmt":"2023-02-07 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