“LET\u2019S RECOVER OUR MEDITERRANEAN SPIRIT\u201d, A SUMMER CAMPAIGN TO GO BACK TO OUR ESSENCE OF REALLY ENJOYING LIFE<\/h4>\n<\/div>\n<\/section>\n

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\n The new Larios Summer campaign is here \n <\/h3>\n \n

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Let’s recover our Mediterranean Spirit\u201d campaign aims at highlighting the real value of celebrating that special things in life, such as spending time with friends whilst enjoying together the small pleasures of life. The campaign invites consumers to reconnect with the Mediterranean mood this particular summer after Covid 19.\u00a0<\/p> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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\r\n It is an honour for us to work together with an incredible brand like Larios and to be able to recover what makes us feel good. Otis Redding’s iconic, upbeat music and positive messages are part of that same thought. <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n

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Mediterranean beaches, dreamy sunsets, friends having a nice drink, are part of those unforgettable eternal summers images we all bear in our memories. The scenes in this \u00a0audiovisual piece reflect an optimistic tone to continue enjoying the good times, after such complicated months we have left behind.<\/p>\n

The selected soundtrack also plays a key role in the campaign. The song (Sittin \u2019on) the Dock of the Bay by Otis Redding known as the\u201c father of soul \u201dhas been chosen. The mythical whistle of this song is able to mesmerise\u00a0customers directly to those unique moments that reflect what it means to live in a Mediterranean summer style.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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\n After a difficult time for everyone, many things have changed, it is still important that we do not lose our essence. With this campaign we want people to continue enjoying in their day-to-day life the little things that are part of the Mediterranean lifestyle \n Marcos de la Torre, Marketing Director of Maxxium Spain<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-8925","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":["1"],"author":false,"hero_video":"","hero_image":{"ID":8929,"id":8929,"title":"LARIOS_WEB1","filename":"LARIOS_WEB1.jpg","filesize":78136,"url":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1.jpg","link":"https:\/\/wordpress-dev.vccp.com\/spain\/news\/2020\/jul\/larios-summer-2020\/attachment\/larios_web1","alt":"","author":"11","description":"","caption":"","name":"larios_web1","status":"inherit","uploaded_to":8925,"date":"2020-08-20 16:11:53","modified":"2020-08-20 16:11:53","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta_title":"\u201cRECUPEREMOS NUESTRO ESP\u00cdRITU MEDITERR\u00c1NEO\u201d, UNA CAMPA\u00d1A DE VERANO PARA VOLVER A DISFRUTAR DE LA VIDA BIEN VIVIDA","meta-description":"\u201cRecuperemos nuestro Esp\u00edritu Mediterr\u00e1neo\u201d es una campa\u00f1a que pretende poner en valor la importancia de celebrar las peque\u00f1as cosas, como pasar tiempo con los amigos y disfrutar juntos de los peque\u00f1os placeres de la vida, invitando a reconectar con el mood mediterr\u00e1neo en este verano tan particular.\u201cRecuperemos nuestro Esp\u00edritu Mediterr\u00e1neo\u201d es una campa\u00f1a que pretende poner en valor la importancia de celebrar las peque\u00f1as cosas, como pasar tiempo con los amigos y disfrutar juntos de los peque\u00f1os placeres de la vida, invitando a reconectar con el mood mediterr\u00e1neo en este verano tan particular.","og-image":"https:\/\/wordpress-dev.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2020\/08\/LARIOS_WEB1.jpg","twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"391","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":8714,"post_author":"5","post_date":"2020-06-29 18:39:44","post_date_gmt":"2020-06-29 17:39:44","post_content":"\n\n","post_title":"Mahou San Miguel - 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