LeoVegas naci\u00f3 en Suecia en 2012 y desde entonces se caracteriza por su importante y constante crecimiento y expansi\u00f3n tanto en los pa\u00edses escandinavos como en otros pa\u00edses europeos como Reino Unido, Alemania e Italia.<\/h4>\n <\/div>\n<\/section><\/div>\n\n

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El primer spot de la campa\u00f1a se titula \u201cHighway\u201d y ha sido producido por la productora especializada en animaci\u00f3n The Frank Barton Company. Para esta primera ejecuci\u00f3n, cuya producci\u00f3n ha llevado m\u00e1s de 16 semanas, se ha recreado la t\u00edpica carretera americana en un paisaje des\u00e9rtico de Las Vegas.<\/p> <\/div>\n \n
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Al parar en una gasolinera, el le\u00f3n huye de su jaula y escapa de su rutina para disfrutar de la experiencia de conducir la moto de sus sue\u00f1os.<\/p>\n

En palabras de\u00a0Jes\u00fas Mellado, Director Creativo de VCCP Spain,\u00a0<\/strong>“Nuestro objetivo con esta campa\u00f1a es generar disrupci\u00f3n en la categor\u00eda a trav\u00e9s de un nuevo personaje que acaba de entrar en juego.”<\/p> <\/div>\n \n
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\r\n Es un enorme placer para nosotros, haber podido crear y dar vida desde cero a un icono de la marca tan potente y con un car\u00e1cter tan marcado como es el le\u00f3n de LeoVegas. <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n

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LeoVegas, el Rey del casino en el m\u00f3vil, la marca l\u00edder mundial que empez\u00f3 a operar en Espa\u00f1a el pasado mes de julio, ha lanzado su primera campa\u00f1a en el mercado espa\u00f1ol en TV y medios digitales.<\/p>\n

Esta campa\u00f1a ha sido creada por VCCP Spain, la agencia que, tras un proceso de consulta de agencias, fue designada para el desarrollo estrat\u00e9gico, la creaci\u00f3n y producci\u00f3n de las acciones de comunicaci\u00f3n de esta marca.<\/p>\n

La figura central de la campa\u00f1a es el le\u00f3n, icono que representa a la marca. En el spot de lanzamiento, el le\u00f3n de LeoVegas escapa de su jaula y, cansado de hacer siempre lo mismo, huye de la rutina para probar cosas nuevas, vivir nuevas experiencias interesantes y, sobre todo, diferentes. A trav\u00e9s de las diferentes historias que contar\u00e1 la comunicaci\u00f3n de la marca, y de la personalidad del propio le\u00f3n, LeoVegas presenta su posicionamiento y su oferta de productos de casino online en el m\u00f3vil en el mercado espa\u00f1ol.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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\n Estamos muy contentos con el resultado de la campa\u00f1a. VCCP ha reflejado muy bien la esencia de nuestra marca a trav\u00e9s de la personalidad del le\u00f3n y la fant\u00e1stica recreaci\u00f3n que han llevado a cabo. Esperamos que sea un \u00e9xito. \n Sandra Salgado, Directora de Marketing de LeoVegas Espa\u00f1a<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[391],"class_list":["post-8879","news","type-news","status-publish","hentry","category-noticias-de-la-agencia"],"acf":{"capability_ids":[],"client_id":"","visible_on_home_page":["1"],"author":false,"hero_video":"389009838","hero_image":{"ID":8878,"id":8878,"title":"LeoVegas Vccp Highway 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