Hisense celebrates 50 years of looking forward<\/h4>\n

Since its humble beginnings in a small Qingdao radio factory in 1969, Hisense has grown into an electronics giant, building consumer electronics, household appliances and IOT solutions. It’s a brand with a five decade track record of making consumers\u2019 lives simpler and better.<\/p>\n

For its 50th anniversary, VCCP worked with SomeOne to launch the celebratory campaign for Hisense, \u201cFresh at 50\u201d. In a series of animated films, we follow the journey of Hisense\u2019s mascot ‘Beta Ball’ as it goes about discovering the world of the brand. At every step of the way, audiences get a glimpse of the evolving environment as an allegory for how Hisense is innovating for the next generation of customers, continually keeping it fresh.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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