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The future vision was shared and stress-tested with all the digital channel stakeholders to ensure it was optimised across relevant platforms. From there the vision was refined and crafted into a design system - known as the World of Orange (WOO) - which acts as a single source of truth and is at the heart of the digital easyJet experience. It groups all of the elements needed to design and develop in the easyJet digital ecosystem, allowing any stakeholder to roll-out new products and platforms efficiently and at scale.
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