How 20 Years Have Flown

Client

easyJet

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Capabilities

Advertising, Content, Social & Influence

Date

20/09/2015

Celebrating a very big birthday...
To celebrate easyJet’s 20th anniversary, we launched a multi-media, European campaign, “How 20 years have flown”, that invited customers to tell their own travel stories and aimed to inspire the next generation of fliers.
 
The multi-million pound TV campaign debuted in the UK during the opening of the Rugby World Cup, and charted the story of a couple who met and fell in love on an easyJet flight.

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And, for the first time ever, easyJet released their first TV advert on social media. The retro commercial, which originally aired back in 1995, offered £29 flights ‘costing the same as a pair of jeans.’ And although 20 years may have flown by, easyJet’s commitment to price was as strong as ever, and had flights on offer at just £29.99.


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Alongside this, generation easyJet were encouraged to upload their favourite European holiday snaps from the last 20 years at 20years.easyjet.com, or to tag them with #TimeFlies on Twitter and Instagram. The generation easyJet photos were then used to form a mosaic for a special 20th birthday aircraft livery, which was unveiled on their anniversary on November 10th.


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This was a
Advertising, Content, Social & Influence
Project for easyJet