The Official Food of Everything

Client

Domino's

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Capabilities

Advertising, Content, Social & Influence

Date

25/09/2017

Domino’s, the nation’s best-loved pizza is now “The Official Food of Everything” – and we mean everything.

Forget Sunday roasts, fancy nights out and basic nights in, treat yourself to a Domino's instead. Whether you’re feeding your squad on the go or having a family night in front of the telly, give the oven the night off and choose a freshly handmade pizza.

We see the launch of our first campaign for Domino's with six spots that illustrate the versatility of a freshly ordered Domino's. The series features humorous real-life situations, seriously cool nerds and awkward family encounters, layered with catchy soundtracks all united by the love of an ordered pizza. 


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The adverts are geared to portray that Domino’s isn’t just about getting good food fast; it’s a way to bring people together, to celebrate the big and the small or just the everyday, it works for everything, officially. 


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It is a fully integrated campaign including TV, digital, radio, Spotify, PR, social and even a partnership with Tinder. The campaign also marks Domino’s first foray into cinema advertising, and will see an OOH wrap at the iconic IMAX site in Waterloo. 


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Our new advertising campaign, "The Official Food of Everything", drove a record 200,000 online orders - or 140 a minute - on the last Saturday in September. David Wild, CEO (Domino's)
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This was a
Advertising, Content, Social & Influence
Project for Domino's