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By working closely with the Domino's stakeholders at all stages of the process, the freshly designed interface and new user journeys were delivered as a UI toolkit and documentation for any future Domino's development partners to implement.
All of this was complemented by a hard-working data-driven CRM programme, where we encourage return visits and sign up, using data constructively to create personalised experiences for faster re-ordering of favourites and new recommendations. All aiming towards a customer experience ambition of knowing what you want before you do.
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