Escape the cycle
Teenagers who suffer from spots can feel trapped in a never-ending cycle.
They go from one spot treatment to another but the spots keep coming back. Benzac treats the root cause, killing 94% of spot causing bacteria.
Our campaign tapped into this insight bringing this cycle to life in the form of never-ending bathrooms, positioning Benzac as the only treatment to help them escape the cycle of spots.
We also created online videos using a fun illustrative style to dispel some common myths about Acne.