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Puma<\/strong> and the Czech Football Association<\/strong> have unveiled the new kits for the national football teams. The activation campaign “With heart. For Czechia.<\/strong>” stems from Puma’s brand platform “Forever. Faster.<\/strong>” and their strategy “Forever. Better.<\/strong>” It aims to awaken national pride among all football fans while also driving interest in the new Puma national football kit. This campaign unites the love for the Czech Republic and football through wearing the new kits, which are distinguished by a recurring motif of the Czech lion, symbolizing fearlessness and pride that are intrinsically linked to the national team’s DNA.\u00a0<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n

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\n <\/iframe> <\/div>\n <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-Szijf align wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n <div class=\"container container--spaced-lg\">\r\n <div class=\"row\">\r\n <div class=\"col-md-6\">\r\n <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n <picture class=\"embed-responsive-item\">\r\n <source data-srcset=\"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow.png 768w\">\r\n <img data-src=\"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n <\/picture>\r\n <\/div>\r\n <\/div>\r\n <div class=\"col-md-6\">\r\n <p><span style=\"font-weight: 400\">Featuring players like Mojm\u00edr Chytil, Patrik Schick, Tom\u00e1\u0161 Vl\u010dek, Jaroslav Zelen\u00fd, Luk\u00e1\u0161 Provod, and Gabriela \u0160lajsov\u00e1, the campaign will utilize digital channels, social networks, outdoor advertising, and Puma partner stores, all with kits that will be on sale for two years. On this occasion, Puma not only ceremoniously unveiled the kits for the upcoming two seasons but also emphasized its commitment to sustainability and community support. The new kits are made using recycled materials as part of the <strong>RE:FIBRE<\/strong> program, giving a “second chance” to used materials. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Thanks to the collaboration with the <strong>Veronika Ka\u0161\u00e1kov\u00e1 Foundation<\/strong>, the new kits give a second chance also to the children leaving children’s homes. Puma’s contribution of a quarter million crowns kicks off a public fundraising campaign, allowing the connection of sporting enthusiasm with a good cause. The campaign “With Heart. For Czechia.” thus reflects not only pride and national spirit, but also responsibility towards future generations.<\/span><\/p> \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZbciCc align wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n <div class=\"container\">\n \n \n <p><span style=\"font-weight: 400\">The creative and production of the campaign was done by Girl&Bear, an in-house design and production studio of VCCP.<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1DPFDn align wp-block-lazyblock-video\"><section class=\"fullwidth\">\n <div class=\"container\">\n <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\n <iframe data-src=\"https:\/\/player.vimeo.com\/video\/930972338?title=0&byline=0&portrait=0&color=6cbef1&playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe> <\/div>\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":63,"template":"","class_list":["post-9617","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","2655","8361","8368"],"hero_video":"","hero_image":{"ID":9635,"id":9635,"title":"thinned_swallow","filename":"thinned_swallow.png","filesize":19270,"url":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow.png","link":"https:\/\/wordpress-dev.vccp.com\/czechia\/work\/puma\/puma-with-heart-for-czechia\/attachment\/thinned_swallow","alt":"","author":"71","description":"","caption":"","name":"thinned_swallow","status":"inherit","uploaded_to":9617,"date":"2025-04-08 14:34:39","modified":"2025-04-08 14:34:39","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-includes\/images\/media\/default.png","width":1024,"height":1024,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow-768x768.png","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow.png","large-width":640,"large-height":640,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow.png","1536x1536-width":1024,"1536x1536-height":1024,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow.png","2048x2048-width":1024,"2048x2048-height":1024,"Header":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow-1024x720.png","Header-width":1024,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow-1024x960.png","Wide-width":1024,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow-1024x630.png","Facebook-width":1024,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/czechia\/wp-content\/uploads\/sites\/6\/2025\/04\/thinned_swallow-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"client_id":"9620","meta-title":"Puma \u2013 With heart. 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