lazy-blocks domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /data/www/vccp-dev/wp-includes/functions.php on line 6114polylang domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /data/www/vccp-dev/wp-includes/functions.php on line 6114There\u2019s no doubt that the Czechs are a beer nation and die-hard lager lovers. Yet, the beer landscape is changing, and with new generations and modern lifestyles come new taste preferences. Reacting to an increased demand for beers lighter in taste and alcohol content, Plze\u0148sk\u00fd Prazdroj launched Proud, a modern, new generation lager.<\/p>\n
Jakub Marek<\/strong>, the marketing manager for premium beers at Plze\u0148sk\u00fd Prazdroj, comments on the new trend: “We’re seeing a growing interest in lighter drinks, especially among young adults. They’re looking for not just excellent taste but also experiences associated with consumption. They are also concerned with their image – how they look with a bottle in hand. Proud directly responds to these demands, reflecting the current lifestyle, which we’ve also mirrored in the campaign.”<\/p>\n Our “Turn the Tide” campaign draws inspiration from Proud’s ambigram logo, encouraging people to step out of their daily routines and embrace life’s spontaneous moments.<\/p>\n <\/div>\n<\/section><\/div>\n\n