lazy-blocks domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /data/www/vccp-dev/wp-includes/functions.php on line 6114polylang domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /data/www/vccp-dev/wp-includes/functions.php on line 6114u003cp style=u0022text-align: leftu0022u003eu003cbu003eDoritosu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e and their UK agency u003c\/spanu003eu003cbu003eVCCP Londonu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e are today launching their largest ever integrated campaign for Doritos Dippers. Kicking off with an \u2018unBRIElievable\u2019 stunt to celebrate National Guacamole Day (September 16th) which is a key ingredient of any bowl of Next Level Nachos, the campaign marks the first piece of work created with VCCP including their PR and content agency u003c\/spanu003eu003cbu003eGood Relationsu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, global production studio u003c\/spanu003eu003cbu003eGirl&Bearu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e and u003c\/spanu003eu003cbu003eVCCP Pragueu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eDoritos Dippers are designed to be thicker and crunchier* – so they don\u2019t go soggy or break when carrying serious weights of cheese, guacamole and salsa. To match this fully-loaded ambition, VCCP turned the dial up to 11, creating a next level campaign for Next Level Nachos – cue smoke, dinosaurs and a towering stack of mouthwatering nachos in an OTT movie-inspired film and a huge PR stunt.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eDoritos challenged Good Relations to bring the Next Level Nachos proposition to life and they responded by building the ultimate test in extreme conditions and created a giant mountain of nachos measuring 16ft wide and 14ft high at the home of Britain\u2019s favourite cheese, Cheddar Gorge. u003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003eSpecially trained stunt pilots manoeuvred a helicopter over the nacho mountain, before lifting a massive 4ft nacho covered in piping hot cheese to a lofty 49ft, setting a new world record for the world\u2019s highest ever cheese pull.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eCheese pulls have become a viral trend on TikTok, with u003c\/spanu003eu003ca href=u0022https:\/\/www.tiktok.com\/discover\/Cheese-Pulls?lang=enu0022u003eu003cspan style=u0022font-weight: 400u0022u003echeese pull videos receiving over 1.5 billion views to dateu003c\/spanu003eu003c\/au003eu003cspan style=u0022font-weight: 400u0022u003e. PR and content agency, Good Relations curated the cheesy moment for Doritos after new research of over 2000 Brits carried out for the campaign, revealed that over a quarter of Brits (27%) have tried a cheese pull themselves, reaching an average of 13.4 centimetres in length (much shorter than the new world record of 49ft).u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eThe record-breaking stunt was captured in a film which will be shared across Dorito\u2019s social platforms and PR as part of Doritos\u2019 Next Level Nachos campaign.u003c\/spanu003eu003c\/pu003e<\/p>\n <\/div>\n<\/section><\/div>\n\n