Frisco has always been a predominantly women\u2019s drink, associated mainly with girls\u2019 nights out. But we\u2019ve learned men like it too, so the brand launched two new variants to offer a wider range of flavors and please all tastes. \u017daneta Kratochv\u00edlov\u00e1, Brand Manager of Frisco, explains: \u201cThe new producs stand out from the rest with their freshness and light taste, and we believe they will attract a wider audience this time.\u201d<\/strong><\/p>\n

Communicating the new proposition while staying true to the brand’s unique positioning was the main challenge of this campaign. As Frisco has always led with spontaneity and lighthearted humor, we leveraged them this time to invite men to try Frisco for the first time on TV and continue the brand\u2019s narrative at the same time. In three mini stories we show that Frisco is the perfect drink to enjoy together, when the occassion arises.<\/p> \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section><\/div>\n\n