lazy-blocks domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /data/www/vccp-dev/wp-includes/functions.php on line 6114polylang domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /data/www/vccp-dev/wp-includes/functions.php on line 6114\n We have faith that AI, used responsibly, will be an unparallelled accelerator of human creativity and imagination. \n VCCP Partnership and faith CEO, Michael Sugden<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n\n \n \n \nVCCP is launching an AI creative agency called faith<\/b>. The field of AI and its applications are accelerating at pace. That\u2019s why we\u2019ve assembled a team of\u00a0technologists, engineers, creatives, strategists, makers and data analysts to cover every aspect of the agency process.\u00a0<\/p>\n
The agency launches globally and will work alongside VCCP\u2019s seven international offices, acting as the Group\u2019s Generative AI creative shop, producing work for new and existing clients. VCCP has created and been using generative AI tools for several years within its media, data, planning, production and UX\/UI capabilities. This move sees our network further invest in our AI capabilities to accelerate and diversify our learning and client offering<\/p>\n
faith\u00a0<\/b>will be spearheaded by VCCP Partnership CEO, Michael Sugden who will also become CEO of faith<\/strong>. The agency will launch with a collective of 14 practitioners made up of creatives, technologists, prompt engineers, strategists, data analysts and makers.\u00a0<\/p>\n
Talking about the agency\u2019s ambition Sugden\u00a0explains<\/strong>: \u201cWe have faith that AI, used responsibly, will be an unparallelled accelerator of human creativity and imagination. We reject the notion that AI will make human creativity obsolete. Sugden continues \u201cWe won\u2019t realise this potential however by\u00a0noodling around with MidJourney and Chat GPT. This is why we\u2019re launching a dedicated agency to advance AI\u2019s creative applications, accelerate our collective learning and share it quickly with our clients\u201d.<\/p>\n
In the UK, faith<\/b>\u00a0launches with a founding client Sage, the leaders in accounting, financial, HR and payroll technology.\u00a0Cath Keers, Chief Marketing Officer at Sage<\/b> explains: \u201cAs a market leading technology company, thousands of Sage customers are already benefiting from AI solutions and services, elevating the work of humans and freeing them from repetitive administration tasks. AI also provides us with powerful insights that help us deliver a more personalised and human experience for our customers. We are excited about the possibilities of this collaboration and what it gives us from a creative agency perspective.\u201d<\/p>\n
faith <\/b>will also act as an explorative R&D hub through a pioneering partnership with two universities at the forefront of innovation in the creative and technology sectors.\u00a0<\/p>\n
A Knowledge Transfer Partnership<\/b> with Staffordshire University\u2019s Digital Technologies and Arts faculty<\/b> will be focused on designing the new \u201cframeworks for use\u201d within the industry. A partnership with Keele University Business School<\/b> will explore the implications of AI on the operational and commercial structure of businesses.\u00a0<\/p>\n
VCCP Partnership Chief Strategy Officer Michael Lee<\/b> will also become CSO of\u00a0faith<\/b>. He explains \u201cWe\u2019re delighted to have partnerships with two of the most forward-thinking universities in the UK. Staffs\u00a0is a world leader in virtual production, and\u00a0Keele University has already worked successfully with other industries such as law and architecture to develop and understand the implications and opportunity of real world applications of AI.\u201d<\/p>\n
With the belief that AI should only ever be used for good,\u00a0faith\u00a0<\/b>launches with a detailed generative AI policy based around four principles:<\/p>\n