Advertising

Work

Only O2

O2


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Work

Roam on

O2


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What we do

Online Advertising

Our digital team comprises specialists in dynamic advertising, programmatic, rich media and asset production, working together to to optimise investment and maximise results. We also have fully automated systems in place to create, revise and deliver the huge volume of content that is now so often required.

Performance Marketing

This is a measurable world of data and marketing technology in which we bring the right message to the right person at the right time. Our performance marketing specialists help clients create programmes which encompass AI & Machine Learning, Affiliate Marketing, Influencer Marketing, Programmatic, Optimisation & Retention, Social & Paid Media, SEO and Data-Driven Marketing. We provide each brand with a clear, concise strategy so they can occupy the best possible position in any given market.

Online Advertising

Our digital team comprises specialists in dynamic advertising, programmatic, rich media and asset production, working together to to optimise investment and maximise results. We also have fully automated systems in place to create, revise and deliver the huge volume of content that is now so often required.

Performance Marketing

This is a measurable world of data and marketing technology in which we bring the right message to the right person at the right time. Our performance marketing specialists help clients create programmes which encompass AI & Machine Learning, Affiliate Marketing, Influencer Marketing, Programmatic, Optimisation & Retention, Social & Paid Media, SEO and Data-Driven Marketing. We provide each brand with a clear, concise strategy so they can occupy the best possible position in any given market.

OUR PEOPLE

Charles Valance Founder and ECD, SomeOne

Charles is a brand strategist who began his advertising apprenticeship at Burkitt’s, working subsequently at BBH and WCRS. In 2002 he decided to start working for himself and, along with his three partners (Rooney Carruthers, Adrian Coleman and Ian Priest), set up VCCP. Their founding client was O2, to whom they are eternally grateful. Over the last two decades, Charles has worked on and, in some cases, helped launch a diverse range of brands including O2, ING, Hiscox, easyJet, Canon, Cadbury, Domino’s, Dyson, Nationwide, and Vitality.

Outside of work Charles doggedly pursues a variety of sports including cricket, tennis, football, golf, shooting and snooker, all at a consistently low standard. Charles is a Trustee for both The Change Foundation and The Fred Foundation and is co-author of a book called The Branded Gentry.

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